Technical Product Marketing Manager
Own the developer go-to-market strategy for FullStory as a Senior Technical Product Marketing Manager in a hybrid role.
Posted by employer 1 month ago
First seen on Joblaze 1 month ago
Last verified on the company career page 1 day ago
Skills & Technologies
What you'll build
- Build and scale AI-native GTM workflows
- Architect developer messaging and positioning
- Serve as primary outbound technical voice
- Design and execute PLG growth experiments
- Partner cross-functionally with Product, Engineering, Growth, and DevRel
Must have
- Proven track record marketing to developers
- AI-native workflow mastery
- Fluent code literacy
- Demonstrated success driving PLG conversion loops
- Technical storytelling expertise
Practical constraints
- In-office attendance one day per week
AI in the day-to-day
Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools.
Not disclosed in this posting: years of experience, visa sponsorship.
Benefits
Joblaze summary
In the role of Technical Product Marketing Manager at FullStory, the individual will focus on developing and executing strategies to position FullStory as a go-to tool for developers. Key responsibilities include crafting messaging, managing go-to-market strategies, and enhancing developer onboarding through product-led growth initiatives. This position is ideal for someone with a strong background in marketing to technical audiences, particularly those with experience in AI tools and coding. The role also emphasizes collaboration across various teams to optimize user engagement and streamline activation processes.
Joblaze insights
- Listed about a month ago — first seen on Joblaze September 13, 2026. Last confirmed on FullStory's careers page November 2, 2026.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$142,500).
- Starts above 47% of 95 comparable senior sales/marketing roles in United States that list AI we track (median $150,000 across 37 companies). See AI salary trends
- AI appears in 8.4% of 1823 comparable senior sales/marketing roles in United States; TypeScript appears in 0.1% of 1823 comparable senior sales/marketing roles in United States.
Quick facts
- Is the Technical Product Marketing Manager role remote?
- It's hybrid — FullStory expects some on-site time in San Francisco.
- What's the salary range?
- FullStory lists $150,000–$165,000 for this role.
- Where is the role based?
- FullStory is hiring for this position in San Francisco.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI, JavaScript, TypeScript.
- What seniority level is this role?
- FullStory targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Technical Product Marketing Manager role at FullStory.
From the original posting
As our Technical Product Marketing Manager, Developer GTM, you will own making Fullstory a default tool for developers. Reporting to the VP of Product Marketing, you will become a leading outbound voice to developers, and you will help engineers achieve quick and lasting value via product-led growth.
You will do the things that product marketers normally do, including messaging and positioning, GTM strategy, launch planning, and enablement for key product features. You will do this via working closely with Product, Engineering, Sales, and Marketing teams to help developers understand the value of Fullstory’s platform.
In a typical day, you might:
Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to drastically accelerate code sample generation, documentation, and technical content production.
Architect developer messaging and positioning, translating complex telemetry capabilities into clear, high-converting developer docs, SDK guides, and sample repositories.
Serve as our primary outbound technical voice, maintaining an active, credible presence across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
Design and execute PLG growth experiments, optimizing developer onboarding from the moment they paste a snippet into their codebase to achieving high-value feature adoption.
Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove friction from signup flows, and automate activation campaigns.
Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes for the broader PMM team.
What we are looking for:
Proven track record marketing to developers or technical audiences, backed by a public history of technical content, active GitHub repos, or a strong dev-focused social presence.
AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools
Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex concepts.
The base salary for this position ranges between $150,000 - $165,000 USD. Base salary will vary based on relevant experience, job-related skills and qualifications. This role is also eligible for a discretionary bonus of up to 15% of base salary, contingent upon Fullstory meeting its performance targets.
#LI-Remote
#LI-SO1
Flexibility and Connection. We have a vibrant HQ in Atlanta and a tight-knit group in London. Fullstorians in those cities come to the office at least one day a week to build cross-functional relationships and stay connected. We also offer a flexible PTO policy and an annual company-wide closure, along with federal holidays.
Standard company text repeated across FullStory's postings is omitted here.