Build and operate the UGC ecosystem and creator community for thatgamecompany's IPs, fostering creator relationships and executing initiatives.
Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Requirements
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
The UGC & Creator Community Specialist at thatgamecompany focuses on nurturing a vibrant ecosystem for user-generated content and fostering relationships with creators. This role requires expertise in community management and a strong understanding of creator dynamics, along with fluency in Mandarin and English. Ideal candidates will have 3-5 years of relevant experience and a passion for gaming that aligns with the company's artistic vision. The position emphasizes collaboration across teams to ensure that creator initiatives resonate with broader brand goals.
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Role Overview
Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.
Key Responsibilities
Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.
Requirements
Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams.
Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.