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UGC & Creator Community Specialist

Build and operate the UGC ecosystem and creator community for thatgamecompany's IPs, fostering creator relationships and executing initiatives.

Location
China - Shanghai
Compensation
Not disclosed
Level
mid
Type
full time

Posted by employer 1 month ago

First seen on Joblaze 1 week ago

Last verified on the company career page 1 day ago

Apply at thatgamecompany → Save job Scanned from thatgamecompany.com

Requirements

Experience
3–5 years

Not disclosed in this posting: compensation, work arrangement, visa sponsorship.

Joblaze summary

The UGC & Creator Community Specialist at thatgamecompany focuses on nurturing a vibrant ecosystem for user-generated content and fostering relationships with creators. This role requires expertise in community management and a strong understanding of creator dynamics, along with fluency in Mandarin and English. Ideal candidates will have 3-5 years of relevant experience and a passion for gaming that aligns with the company's artistic vision. The position emphasizes collaboration across teams to ensure that creator initiatives resonate with broader brand goals.

Joblaze insights

Quick facts

How much experience is required?
3–5 years of relevant experience for this UGC & Creator Community Specialist role.
What seniority level is this role?
thatgamecompany targets mid-level candidates for this position.
Is this full-time or contract?
Full-time for this UGC & Creator Community Specialist role at thatgamecompany.

From the original posting

Role Overview

Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

Key Responsibilities

  • Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.

  • Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.

  • UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.

  • Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.

  • Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

Requirements

  • Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.

  • Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.

  • Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.

  • Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams.

  • Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.

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