Is the Video Strategist role remote?

It's hybrid — Figma expects some on-site time in San Francisco, CA, United States.

What's the salary range?

Figma lists $153,000–$269,000 for this role.

How much experience is required?

At least 10 years of relevant experience for this Video Strategist role.

Where is the role based?

Figma is hiring for this position in San Francisco, CA, United States.

What seniority level is this role?

Figma targets lead candidates for this position.

Is this full-time or contract?

Full-time for this Video Strategist role at Figma.

Video Strategist at Figma

Joblaze summary

In the role of Video Strategist at Figma, the individual will be responsible for shaping the video strategy that enhances the brand's presence across various platforms, including social media and product launches. This position requires expertise in video production, storytelling, and audience engagement, with a strong emphasis on building recurring video franchises and managing production budgets. Ideal candidates will have over a decade of experience in video and content strategy, along with proven leadership skills in developing teams and creative standards. Figma's collaborative environment offers a unique opportunity to establish a new video function within a well-regarded brand.

Joblaze insights

Listed yesterday — first seen on Joblaze September 26, 2026. Last confirmed on Figma's careers page September 26, 2026.
Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 53% of 210 comparable lead sales/marketing roles in United States we track (median $150,000 across 78 companies).

Quick facts

Is the Video Strategist role remote?: It's hybrid — Figma expects some on-site time in San Francisco, CA, United States.
What's the salary range?: Figma lists $153,000–$269,000 for this role.
How much experience is required?: At least 10 years of relevant experience for this Video Strategist role.
Where is the role based?: Figma is hiring for this position in San Francisco, CA, United States.
What seniority level is this role?: Figma targets lead candidates for this position.
Is this full-time or contract?: Full-time for this Video Strategist role at Figma.

From the original posting

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Video is one of the most powerful ways we bring the Figma brand to life, and we are building the function to match that ambition. As a Video Strategist, you will define what video does for this brand and build the operation that delivers it: the strategy, the franchises people come back for, the production model behind them, and eventually the team that runs it all. You will sit within Brand Marketing and partner closely with design, creative, comms, product marketing, community, and advocacy to turn complex product and customer stories into work people want to watch and share.

This is a rare combination. Figma is a beloved brand with a creative community that already wants to hear from us, and a video function that is still yours to build.

This is a full time role based in San Francisco or New York hub, or remotely in the United States.

What you’ll do at Figma:

Set the strategy: Define the role video plays across brand, social, editorial, product launch, community, and event moments. Own the format architecture and the prioritization framework that decides what we make and what we pass on
Build franchises: Create and run a portfolio of recurring video programs that compound audience over time, alongside the campaign and launch work. Own the development pipeline for new formats and the call to renew, evolve, or retire a series
Build the engine: Decide what we produce in-house, what goes to agencies and directors, and what we source from creators, with the economics behind each. Own the video budget and vendor relationships, and build the standards we are missing today around briefing, review, rights, and asset reuse
Lead the craft: Set and hold the quality bar for video made anywhere under the Figma brand. Write and approve briefs, run creative reviews, and enable cross-functional teams producing their own video with guardrails and coaching rather than gatekeeping
Measure what matters: Partner with our Brand Marketing Technologist to define what good looks like for each format and franchise, instrument it, and report it in a way that changes what we make next
Grow the team: Lead, hire, and develop the video team and the external bench, and make the case for the resourcing the strategy requires

We'd love to hear from you if you have:

10+ years across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video function or team
A track record creating and running recurring video franchises that outlasted a single season and grew an audience
Experience owning a production model end to end: the in-house versus agency versus creator call, a real budget, and the partner relationships behind it
People leadership. You have hired, developed, and given hard feedback to producers, editors, or an external bench
Fluency across the format spectrum, from social-first short-form to long-form storytelling, launch films, and customer narratives, with clear opinions on what each format is good for
The ability to set a creative bar for work made by people who do not report to you, and to hold it without becoming the bottleneck
Comfort as the video voice in rooms with senior stakeholders, including the judgment to disagree productively and the measurement literacy to defend your decisions

While it’s not required, it’s an added plus if you also have:

Hands-on editing or motion graphics ability. We are not hiring you to sit on a timeline, but craft fluency sharpens judgment and helps you move fast
Experience with live event and conference content at scale
Familiarity with music licensing, talent releases, and usage rights at volume
Experience building creator and influencer partnerships
Experience scaling video inside a company going through rapid growth or a brand evolution

Pay Transparency Disclosure

Annual Base Salary Range:

$153,000—$269,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Standard company text repeated across Figma's postings is omitted here.

Video Strategist

What you’ll do at Figma:

We'd love to hear from you if you have:

While it’s not required, it’s an added plus if you also have:

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