How much experience is required?

At least 5 years of relevant experience for this AEO and GEO Marketing Manager role.

What's the tech stack?

Joblaze extracted these technologies from the posting: AEO, Tableau, SEO, Excel, GEO, Google Drive.

What seniority level is this role?

Stripe targets senior candidates for this position.

Is this full-time or contract?

Full-time for this AEO and GEO Marketing Manager role at Stripe.

AEO and GEO Marketing Manager at Stripe

Joblaze summary

The AEO/GEO Marketing Manager at Stripe is responsible for enhancing user acquisition through innovative optimization strategies focused on AI-driven platforms like ChatGPT and Google AI. This role requires a strong background in SEO and AEO, with a technical skill set that includes data analysis and website optimization. Ideal candidates will have at least five years of experience in these areas, particularly within B2B environments, and should be adept at collaborating with cross-functional teams to drive measurable growth. Stripe's growth marketing team emphasizes performance and creativity, making this position pivotal in shaping the company's digital presence.

Joblaze insights

Listed about a month ago on Joblaze — tracked directly from Stripe's career page.
Stripe has 519 other open roles including Solutions Architect (SEA), Staff Product Manager, Global Expansion, Staff Engineer, Billing.
606 active AI roles on Joblaze right now.
197 active Tableau roles on Joblaze right now.
180 active Excel roles on Joblaze right now.

Quick facts

How much experience is required?: At least 5 years of relevant experience for this AEO and GEO Marketing Manager role.
What's the tech stack?: Joblaze extracted these technologies from the posting: AEO, Tableau, SEO, Excel, GEO, Google Drive.
What seniority level is this role?: Stripe targets senior candidates for this position.
Is this full-time or contract?: Full-time for this AEO and GEO Marketing Manager role at Stripe.

From the original posting

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.

In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels
Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies

What you’ll do

Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.

This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.

Responsibilities

Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
Deliver regular reports and updates on channel performance to track progress and identify new opportunities
Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
Proven technical experience making websites SEO and AEO-friendly
Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
Proven ability to take initiative, independently problem-solve, and drive tasks to completion
Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams

Preferred qualifications

Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
Experience working within the fintech, payments, billing, accounting, or startup industries
Experience writing SQL queries to extract and gather data independently
Bachelor's degree or 4 years of additional relevant professional experience