Growth Marketing Manager, Lifecycle, Capital
Drive global marketing efforts to enhance user journeys and optimize lifecycle campaigns at Stripe.
Skills & Technologies
AI in the day-to-day
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
Requirements
- Experience
- 7+ years
Joblaze summary
The Growth Marketing Manager for Lifecycle at Stripe focuses on developing and executing large-scale marketing campaigns aimed at enhancing user engagement and driving revenue. This role requires expertise in marketing automation, data analysis, and user experience optimization, with a strong emphasis on personalized communication across various channels. Ideal candidates have significant experience in marketing strategy and campaign execution, particularly in B2B environments. The position is part of a performance-driven team that collaborates closely with multiple departments to achieve business objectives.
Joblaze insights
- Listed 3 days ago on Joblaze — tracked directly from Stripe's career page.
- Stripe has 567 other open roles including Account Executive, Enterprise Platforms, Tier 2 Grower, Account Executive, Product Sales - Money Management ASEAN, Account Executive, Product Sales- Money Management ANZ.
- 281 active Machine Learning roles on Joblaze right now.
- 89 active Data Analysis roles on Joblaze right now.
- 51 active CRM roles on Joblaze right now.
- Typical Machine Learning salary we track runs $150,888–$240,000 (median $192,100, across 188 roles).
Quick facts
- How much experience is required?
- At least 7 years of relevant experience for this Growth Marketing Manager, Lifecycle, Capital role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Email Marketing, Machine Learning, CRM, Data Analysis, Marketing Automation.
- What seniority level is this role?
- Stripe targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Growth Marketing Manager, Lifecycle, Capital role at Stripe.
From the original posting
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.
Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us one of the most popular products at Stripe—and we're just getting started.
What you’ll do
As a Growth Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital–designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization.
Responsibilities
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
- 5+ years of experience analyzing and taking action on the performance of marketing campaigns
- 5+ years of experience writing marketing briefs
- 3+ years of experience leveraging data, AI, and ML-driven techniques
- 3+ years of B2B marketing experience
- 3+ years of email marketing, direct mail, and push notification experience
Preferred qualifications
- Experience with Marketo, Salesforce, and/or Salesloft
- Experience working in fintech on lending products