B2B Marketing Lead
Lead B2B marketing efforts at Wispr Flow, bridging product-led growth and enterprise revenue in a fast-paced startup environment.
Posted by employer 7 months ago
First seen on Joblaze 2 months ago
Last verified on the company career page 6 days ago
Skills & Technologies
AI in the day-to-day
Uses AI tools daily in their own workflow, not as a novelty but as infrastructure.
Requirements
- Visa
- Sponsorship available
Not disclosed in this posting: compensation, years of experience.
Benefits
Joblaze summary
The B2B Marketing Lead at Wispr Flow is responsible for developing and executing a comprehensive marketing strategy aimed at converting individual users into enterprise accounts. This role requires expertise in B2B content creation, conversion optimization, and data analysis, with a strong emphasis on leveraging product usage signals to drive marketing efforts. Ideal candidates will have experience in building marketing functions within product-led growth companies and possess a blend of strategic insight and hands-on execution skills. Wispr Flow's dynamic environment offers the opportunity to shape the marketing landscape as the company continues its rapid growth.
Joblaze insights
- Listed about 2 months ago — first seen on Joblaze September 3, 2026. Last confirmed on Wispr Flow's careers page November 2, 2026.
- AI/ML appears in 24.1% of 449 comparable lead sales/marketing roles in United States; conversion optimization appears in 0.2% of 449 comparable lead sales/marketing roles in United States.
Quick facts
- Is the B2B Marketing Lead role remote?
- It's hybrid — Wispr Flow expects some on-site time in San Francisco.
- Where is the role based?
- Wispr Flow is hiring for this position in San Francisco.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, B2B marketing, Content Strategy, conversion optimization, demand generation.
- Does Wispr Flow sponsor work visas for this role?
- Yes — the posting indicates visa sponsorship is available for the right candidate.
- What seniority level is this role?
- Wispr Flow targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this B2B Marketing Lead role at Wispr Flow.
From the original posting
About the role
Millions use Wispr Flow for dictation and meetings, across 100,000+ businesses. As our first dedicated B2B marketing leader, initially a team of one, you’ll help turn that adoption into enterprise agreements: from “our engineers love Flow” to “our CIO signed an enterprise agreement.” You’ll align on target segments, own enterprise positioning and product marketing, build the proof, run growth and conversion experiments, and give the sales team what it needs to win.
What you’ll do
Define priority B2B segments using firmographics, product signals, and buyer roles, then turn them into target account lists
Build the narrative for why voice is becoming the interface for AI at work, and translate it into the enterprise homepage, use-case and industry pages, and launches
Own conversion from first visit to demo request, testing copy, layout, social proof, calls to action, and the talk-to-sales flow
Design the path from demo request through evaluation, pilot, and close, including education, adoption, measurement, and pricing and packaging input
Build value proof through an ROI calculator grounded in customer data and a process that turns strong pilots into quotes, metrics, Looms, and case studies
Help Sales win named accounts through competitive positioning, field content, executive briefings, ABM, and executive programs
Instrument the funnel from first visit through expansion, owning the marketing metrics behind pipeline, pilots, wins, and expansion
What we’re looking for
Strong judgment about which segments, accounts, and experiments to prioritize
A clear understanding of how enterprise buyers evaluate, adopt, and purchase software
The ability to align Sales, Product, and Growth around a shared plan
A hands-on, evidence-led approach: pull the data, listen to calls, interview customers, and build the first version yourself
You might be a fit if
You’ve led enterprise product marketing for IT, security, or executive buyers and partnered directly with AEs on complex deals
You’ve worked where bottom-up adoption meets enterprise sales and understand product signals, internal champions, and land-and-expand motions
You can show measurable results from your decisions, such as pipeline created, conversion improved, or enablement adopted by the field
You want head-of-function ownership and the hands-on work of being its first hire. You use whatever tools get the work live, ship in days, and improve from there.
Get to know us
Standard company text repeated across Wispr Flow's postings is omitted here.