Content Marketing Manager (Delhi NCR)
Join Coursera as a Content Marketing Manager to lead strategic content initiatives in a hybrid role.
Posted by employer 3 weeks ago
First seen on Joblaze 1 hour ago
Last verified on the company career page 1 hour ago
What you'll build
- Conceptualize and define content marketing assets
- Develop project briefs and messaging
- Create a wide range of content assets
- Partner with various marketing teams
- Review and edit all content
Must have
- 8+ years of experience in content marketing
- Strong writer with a history of producing various content
- Experience using AI-powered tools
- Understanding of SEO/AIO/GEO content creation best practices
- Bachelor’s Degree in English, Communication, Journalism, or a related field
Nice to have
- Experience creating content tailored to specific audiences
- Comfortable creating thought leadership and product-feature content
- Understanding of the evolving ed-tech landscape
- Strategic, metrics-driven mindset
- Agency experience
AI in the day-to-day
Experience using AI-powered tools to improve efficiency and scale content production.
Requirements
- Experience
- 8+ years
- Education
- Bachelor's degree
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Content Marketing Manager at Coursera is responsible for leading the development of various content marketing initiatives aimed at enterprise audiences. This role requires expertise in creating diverse content formats, including data reports and videos, while leveraging strong communication skills to collaborate across multiple teams. Ideal candidates will have over eight years of experience in B2B content marketing and a strategic mindset, particularly in the ed-tech sector. The position involves working closely with stakeholders to ensure alignment and consistency in messaging.
Joblaze insights
- Listed today on Joblaze — tracked directly from Coursera's career page.
- Coursera has 28 other open roles including Learning Operations Manager, Pricing Specialist - Structural Pricing & Packaging, Product Specialist.
Quick facts
- Is the Content Marketing Manager (Delhi NCR) role remote?
- It's hybrid — Coursera expects some on-site time in Delhi NCR, India.
- How much experience is required?
- At least 8 years of relevant experience for this Content Marketing Manager (Delhi NCR) role.
- Where is the role based?
- Coursera is hiring for this position in Delhi NCR, India.
- What seniority level is this role?
- Coursera targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Content Marketing Manager (Delhi NCR) role at Coursera.
From the original posting
About Coursera + Udemy
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.
Why join us now?
AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.
Shape what comes next
By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.
Job Overview:
Coursera is looking for a strategic Content Marketing Manager to lead various content marketing initiatives related to the industries and personas we serve in Coursera’s enterprise marketing programs. The ideal candidate will have experience developing high-performing content assets tailored to specific audiences and buyers, across a range of formats, including data reports, e-books, videos, and webpages. Strong communication and collaboration skills are required to drive alignment across the marketing, sales, and leadership teams. You are a creative individual who is motivated to tell impactful stories with content and are comfortable analyzing data to inform your strategies. The role reports to the senior manager of enterprise content marketing and is a highly cross-functional position, requiring some overlap between US and India timezones.
Responsibilities:
- Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas.
- Develop project briefs, messaging, and detailed outlines for content assets.
- Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed.
- Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
- Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.
- Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing.
Basic Qualifications:
- 8+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns.
- Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages.
- Experience using AI-powered tools to improve efficiency and scale content production.
- Understanding of SEO/AIO/GEO content creation best practices
- Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative.
- Bachelor’s Degree in English, Communication, Journalism, or a related field.
Preferred Qualifications:
- Experience creating content tailored to specific audiences (by industry, persona, vertical).
- Comfortable creating both thought leadership content and product-feature content.
- A demonstrable understanding of the evolving ed-tech landscape and the future of learning.
- Strategic, metrics-driven mindset balanced with a passion for creative problem-solving.
- Agency experience.
If this opportunity interests you, you might like these courses on Coursera:
#LI-SG1 #LI-C
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