Lead the product marketing team to shape the customer narrative and enhance product positioning in a fast-growing company.
Posted by employer 7 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 7 hours ago
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
In the role of Director of Product Marketing at CaptivateIQ, the individual will lead the product marketing team, focusing on crafting the customer narrative and translating market insights into effective product positioning. Key skills include a strong understanding of market research, messaging development, and team leadership, particularly in a fast-paced environment. This position is ideal for someone with significant experience in product marketing and a background in sales performance management. CaptivateIQ is a rapidly growing company recognized for its innovative approach to sales performance solutions.
From the original posting
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the Role
As the Director of Product Marketing, you will own the customer-and-product narrative for our entire portfolio and lead the product marketing team that carries it. This is a leadership role at the center of how we understand our market and how the market understands us. You will build the engine that turns customer signal into both sharper positioning and better products: the research motion, the feedback loop into Product, and the messaging standards that keep our story credible as we launch multiple products at once. You will lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective than they would be alone, while staying close enough to the work to shape the narrative yourself.
You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering, alongside Sales, Customer Success, and RevOps. Enablement and field execution are owned within the broader marketing group; your focus is the narrative, the customer insight that fuels it, and the team that produces it.