Lead the numbers side of marketing at CaptivateIQ, focusing on demand, ops, field, and BDR while owning the full customer lifecycle.
Posted by employer 1 week ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Head of GTM, Sales Planning at CaptivateIQ is responsible for overseeing the sales strategy and execution, managing the entire customer lifecycle from initial engagement to long-term growth. This role requires a strong background in sales operations and demand generation, with a focus on data-driven decision-making and collaboration across teams. Ideal candidates will have significant experience in sales performance management and a proven track record in leadership roles. CaptivateIQ is a rapidly growing company, recognized for its innovative approach to sales performance solutions.
Quick facts
- What seniority level is this role?
- CaptivateIQ targets c-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Head of GTM, Sales Planning role at CaptivateIQ.
From the original posting
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the Role
This role owns the numbers half of marketing, including demand, ops, field, and BDR, while a separate Head of Corporate Marketing owns brand, product marketing, and narrative. We're deliberately splitting what used to be one CMO seat into two focused leadership roles, each hired for depth rather than breadth.
This is a full-ownership role — you’ll define how these products are sold, implemented, and grown, and you’ll work directly with enterprise customers from the earliest stages of evaluation through long-term success. You’ll report to the Co-CEO and partner closely with Product, Engineering, CX, and GTM.
This role is balanced equally between pre-sales and post-sales. You’re not just winning deals — you’re owning the full customer lifecycle from close through expansion.