Lead the product marketing team at CaptivateIQ, focusing on customer insights and narrative development for sales performance management.
Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 4 hours ago
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
In the role of VP of Revenue Marketing at CaptivateIQ, the individual will lead the product marketing team, focusing on crafting the customer and product narrative while ensuring alignment with market needs. Key skills include expertise in market research, product positioning, and team leadership, as well as a strong understanding of sales performance management. This position is ideal for a seasoned marketing professional with a background in tech and a passion for driving revenue growth in a fast-paced environment. CaptivateIQ is recognized for its innovative approach and is backed by prominent investors, making it a dynamic place for impactful work.
From the original posting
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the Role
As the Director of Product Marketing, you will own the customer-and-product narrative for our entire portfolio and lead the product marketing team that carries it. This is a leadership role at the center of how we understand our market and how the market understands us. You will build the engine that turns customer signal into both sharper positioning and better products: the research motion, the feedback loop into Product, and the messaging standards that keep our story credible as we launch multiple products at once. You will lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective than they would be alone, while staying close enough to the work to shape the narrative yourself.
You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering, alongside Sales, Customer Success, and RevOps. Enablement and field execution are owned within the broader marketing group; your focus is the narrative, the customer insight that fuels it, and the team that produces it.