Field Marketing Manager

Role Overview

As Field Marketing Manager, North America, you will be responsible for driving revenue through strategic field marketing programs and high-impact event execution. You’ll partner closely with sales leadership and cross-functional teams to deliver targeted campaigns, elevate Arkestro’s brand, and expand our presence across the procurement and supply chain ecosystem.

This role requires a strong mix of strategic thinking, hands-on execution, creativity, confidence, and operational rigor, along with a modern, tech-forward approach to marketing.

Core Responsibilities

Strategic Partnership & Program Development

• Partner with Corporate Marketing and Executive Leaders to design and execute targeted marketing programs that drive pipeline and revenue
• Research emerging trends in procurement, AI, and multi-channel campaign management to strengthen Arkestro's market position
• Identify and evaluate sponsorship opportunities to maximize brand visibility and strategic impact
• Collaborate with Corporate Marketing to ensure alignment in messaging, positioning, and campaign execution
• Confidently share ideas, insights, and field learnings; bring a strong point of view and contribute best practices across the marketing organization
• Leverage AI and modern marketing tools to improve targeting, personalization, and campaign performance

Event & Project Management

• Own end-to-end execution of events (tradeshows, leadership forums, partner and community events), from planning through post-event reporting, delivering a full calendar of programs on time and on budget with each event tied to a specific pipeline or revenue target
• Develop and maintain detailed event briefs outlining goals, deliverables, and cross-functional responsibilities, building a documented, repeatable event playbook (briefs, timelines, vendor/swag sourcing) that other team members can execute against
• Lead weekly alignment meetings with internal stakeholders to ensure execution stays on track
• Manage all timelines, deliverables, and logistics associated with each event
• Manage event swag strategy, sourcing, and distribution to ensure brand consistency and engagement
• Deliver post-event reporting including performance metrics, financial reconciliation, and insights

Stakeholder & Vendor Management

• Serve as the primary point of contact for internal teams (sales, marketing, finance) and external vendors
• Build and manage relationships with industry organizations and communities to expand Arkestro's presence
• Coordinate travel logistics, including hotel room blocks and attendee registration

Budget & Operations

• Own and manage budget planning, allocation, and tracking across multiple programs and currencies
• Negotiate sponsorship packages and vendor contracts, consistently landing at or below budget while meeting brand and quality standards
• Complete internal documentation, including purchase requests and ROI analysis
• Manage lead capture, data integrity, and campaign tracking within CRM and marketing automation systems (HubSpot and Salesforce required), ensuring accurate lead counts and cost-per-lead/ROI figures
• Provide regular updates to marketing leadership on program performance, field insights, and impact - directly informing future campaign strategy

Experience & Qualifications

• 3–5 years of experience in field marketing, event marketing, or program management (preferably in B2B tech)
• Proven success managing large-scale tradeshows and multi-channel marketing programs
• Strong project management skills with the ability to handle multiple priorities simultaneously
• Excellent communication and stakeholder management skills
• Experience managing and owning a budget, including multi-currency environments
• Hands-on experience with HubSpot and Salesforce (required)
• High attention to detail and commitment to meeting deadlines

Team & Functional Skills

• Collaborative mindset with the ability to turn ideas into actionable plans
• Self-starter who thrives in fast-paced, ambiguous environments
• Adaptable and resourceful when facing changing priorities
• Strong financial acumen with a focus on maximizing marketing ROI
• Creative thinker who brings fresh ideas and isn’t afraid to challenge conventional approaches
• Confident communicator who uses their voice, shares best practices, and contributes to team growth
• Positive, energetic attitude, someone who brings fun, creativity, and enthusiasm to the team and events
• Comfortable experimenting with AI and modern tools to work smarter and drive better outcomes