Lead regional marketing strategies to support sales goals and enhance brand awareness in the New York tech ecosystem.
Posted by employer 3 months ago
First seen on Joblaze 2 months ago
Last verified on the company career page 1 day ago
Skills & Technologies
AI in the day-to-day
You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
Requirements
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Field Marketing Manager at Baseten is responsible for crafting and implementing regional marketing strategies that align with sales objectives and boost brand visibility. This role demands expertise in the tech or SaaS sectors, with a focus on demand generation and event management, utilizing tools like Salesforce and HubSpot. Ideal candidates will have 5-7 years of relevant experience and a collaborative mindset, suited for a fast-paced environment in a rapidly growing company. Baseten's commitment to innovation in AI makes this position particularly appealing for those eager to engage with cutting-edge technology.
Joblaze insights
Quick facts
From the original posting
THE ROLE
As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York or San Francisco tech ecosystem.
RESPONSIBILITIES
Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
Plan and manage events to drive demand, accelerate pipeline, and engage customers.
Own program management, including event logistics, budget oversight, and vendor coordination.
Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
Prioritize seller requests by expected revenue.
Represent Baseten at industry events and build brand presence in-market.
REQUIREMENTS
Bachelor’s degree in Marketing, Business, or related field.
5-7 years of experience in field marketing in the technology or SaaS industry.
Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
Strong understanding of sales processes.
Proficiency with marketing tools such as Salesforce & HubSpot.
Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
Collaboratively with a growth mindset.
Strong interpersonal and communication skills with a collaborative mindset.
You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
Ability to travel up to 25% for events and meetings.
BENEFITS
Competitive compensation, including meaningful equity
Paid parental leave
Fertility and family-building stipend through Carrot
(U.S. only) Company-facilitated 401(k)
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