Group Marketing Manager, Base Chain
Lead the GTM strategy for Base at Coinbase, driving demand and trust across developers and enterprises in a hybrid work environment.
Skills & Technologies
AI in the day-to-day
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs.
Requirements
- Experience
- 8+ years
Benefits
Joblaze summary
In the role of Group Marketing Manager for Base at Coinbase, the individual will lead the go-to-market strategy and operations to enhance demand and trust among developers and enterprises. Key skills include a strong background in product marketing, team management, and the ability to translate complex technical concepts into engaging narratives. This position is ideal for seasoned professionals with over eight years of experience in marketing roles, particularly those who thrive in fast-paced environments and have a deep understanding of onchain products.
Joblaze insights
- Listed 5 days ago on Joblaze — tracked directly from Coinbase's career page.
- Coinbase has 163 other open roles including Strategic Program Lead, Supervisor, Customer Success Team, Staff Applied Data Scientist, Pricing.
- 36 active Marketing roles on Joblaze right now.
- 14 active Product Marketing roles on Joblaze right now.
- 4 active GTM Strategy roles on Joblaze right now.
- Salary band is above the typical range for Sales/Marketing roles (median ~$145,000).
- Pays more than 87% of the 15 salaried Marketing roles we track (median $124,000).
Quick facts
- Is the Group Marketing Manager, Base Chain role remote?
- It's hybrid — Coinbase expects some on-site time in Remote - USA.
- What's the salary range?
- Coinbase lists $205,785–$242,100 for this role.
- How much experience is required?
- At least 8 years of relevant experience for this Group Marketing Manager, Base Chain role.
- Where is the role based?
- Coinbase is hiring for this position in Remote - USA.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Marketing, GTM Strategy, Product Marketing.
- What seniority level is this role?
- Coinbase targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Group Marketing Manager, Base Chain role at Coinbase.
From the original posting
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As a Group Product Marketing Manager on the Base Marketing team, you'll drive the GTM strategy and operations that generate demand and build trust for Base across developers, builders, and enterprises. This team is responsible for positioning Base as the leading Layer 2 for bringing the world onchain. You'll operate as a player-coach, owning high-priority launches and events while managing a small team of PMMs and running the operating rhythm that keeps the team shipping high-quality work on time.
What you'll do:
- Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders.
- Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time.
- Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams.
- Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches.
- Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy.
Required Skills and Experience:
- 8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes.
- Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth.
- Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments.
- Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences.
- Fluency with how onchain products work (payments, stablecoins, tokenization, custody) and demonstrated comfort partnering directly with Product and Engineering teams.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.