Lead content production and strategy at Hercules, managing a team and driving marketing messaging across various platforms.
Posted by employer 2 days ago
First seen on Joblaze 13 hours ago
Last verified on the company career page 13 hours ago
What you'll build
Must have
Practical constraints
AI in the day-to-day
10x your workflow by using the frontier of AI tools well.
Requirements
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Head of Content at Hercules is responsible for overseeing the entire content production process, which includes managing a team of around ten and ensuring high standards across various formats such as SEO, blogs, and social media. Key skills required for this role include exceptional writing ability, a strong grasp of SEO principles, and technical fluency in relevant concepts. This position is suited for a seasoned professional with experience in managing large teams and a proven track record in content strategy. Hercules emphasizes a fast-paced, excellence-driven culture, making it ideal for candidates who thrive in dynamic environments.
Joblaze insights
Quick facts
From the original posting
What are we looking for?
Hercules is looking for a Head of Content to help us scale all our content production across social, paid media, SEO, and Blog.
What will you do?
You will own all content production at Hercules
Lead: Manage a team of ~10 full-time employees + contractors
Content standards: You will enforce and raise the bar for content across the company
Marketing angle and messaging: You will own ad prioritize the market angles and messaging we pursue at the company
Written content: You will lead our content strategy and production across SEO, blog, social media, product announcements, case studies, Google ads, and more
Static image content: You will lead our static image content strategy, primarily used on Meta
Video content: You will lead our video content strategy for paid ads like Youtube and Meta, as well as video customer stories or announcements
Paid and organic: You will own content across paid and organic
Hire: You will help hire/manage writers, editors, designers, and other creators
We expect candidates to be incredibly strong across all of the following areas:
Writing quality: exceptional long-form writing ability. Our style is terse, simple, clear, convincing, authentic, and useful. We do not accept AI slop. A track record of strong written communication is a hard requirement
SEO: strong understanding of search intent, content structure, on-page SEO, internal linking, content refreshes, and what it takes for content to rank
Commercial sense: create content that ranks AND converts the audience to paid customers
Technical fluency: familiarity with technical concepts like APIs, authentication, hosting, role based access control etc
AI leverage: 10x your workflow by using the frontier of AI tools well. We expect you to be able to product ~50+ high quality articles a month, if not more
Hiring and management: We expect you to have a background managing at least 15 people
We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.
What are Hercules’ benefits?
Unlimited AI token budget
Take what you need vacation policy
Healthcare, vision, and dental
What’s the compensation?
$100k-$300k + equity (variable based on seniority, equity, and location)
Standard company text repeated across Hercules's postings is omitted here.