Head of Marketing
Lead marketing efforts at Lassie to create scalable demand generation for small businesses, particularly in the healthcare sector.
Posted by employer 6 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
AI in the day-to-day
You already use AI tools daily to build, automate, and operate.
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
In the role of Head of Marketing at Lassie, the individual will focus on developing and executing a demand-generation strategy that drives qualified demos and revenue growth. Key skills include a strong background in scaling marketing channels, data-driven decision-making, and proficiency with AI tools to enhance marketing efforts. This position is ideal for someone with experience in early-stage startups who thrives in hands-on environments and possesses a knack for crafting compelling messages. Lassie's small, ambitious team emphasizes direct communication and values innovative approaches to marketing.
Joblaze insights
- Listed 11 days ago on Joblaze — tracked directly from Lassie's career page.
- Lassie has 15 other open roles including Product Designer, Software Engineer, Product, Product Marketer.
Quick facts
- What seniority level is this role?
- Lassie targets c-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Head of Marketing role at Lassie.
From the original posting
Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.
About the role
As Lassie's Head of Marketing, you'll be responsible for turning customer love into compounding, revenue-accountable demand. You'll connect product, data, marketing, sales, and customer insight to crack the message and build the repeatable, scalable channels that help Lassie reach far more doctors' offices efficiently.
This is a hands-on role for someone who wants to build Lassie's marketing engine from the ground up. You'll work directly with the founders, who bring deep experience building and scaling growth systems.
What you'll do
Own Lassie's demand-generation system, with qualified demos booked as your north star and ARR and payback as guardrails
Crack the message and positioning through customer insight, sales calls, data, and systematic experimentation
Personally find and prove creative, predictable, and scalable growth channels
Turn what's working into repeatable systems, then build a lean, AI-native team around them
Own the execution of brand and product marketing in partnership with the founders
What we're looking for
You have a demonstrated track record of finding and scaling revenue-generating growth channels
You've worked at an early-stage startup and are comfortable personally doing the work before building a team around it
You're a natural seller and message crafter: you can pitch a product, write copy that converts, and make an audience feel understood
You think from first principles, generate unconventional ideas, and ship enough experiments to discover what works
You bring rigor and numeracy: you know your metrics, can explain exactly why something worked, and can replicate it in a different context
You already use AI tools daily to build, automate, and operate, and you're excited to rethink distribution and growth strategy from the ground up
You're fiercely competitive and want to build a company that wins its category
Joining us
To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.