Marketing Leader

• Permissionless nature leads to fragmentation of meaning

• Decentralization leads to too many standards

• Fragmented standards

• Exponential complexity

• No accountability for interpretation

• Events without economic meaning

• Semantic Gap: Translating raw events into financial concepts like payments, trades, deposits, and staking income

The Role
We’re hiring our first Head of Marketing to build and own the marketing function from scratch. This is a rare opportunity to define how one of Web3’s most serious data infrastructure companies shows up in the market — across developer communities, TradFi institutions, federal agencies, and the broader crypto ecosystem.
You’ll report directly to the CEO and work shoulder-to-shoulder with GTM leadership. You’ll be expected to build pipeline, shape positioning, and turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data.

Ideally, a Player Coach profile and can take Allium's brand and positioning to the next level over the next 9-12 months on top of guiding the team.

This isn’t a brand exercise. It’s a revenue function. Strong Preference for NYC based candidates.

What You’ll Own
Brand & Positioning
• Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers
• Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences
• Build the category story around trustworthy, production-grade blockchain data
Demand Generation & Pipeline
• Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams
• Own content strategy — technical blog posts, research reports, conference keynotes, developer docs, and case studies
• Stand up ABM motions targeting high-value accounts across financial services, fintech, and government verticals
Developer & Community Marketing
• Build Allium’s presence in the developer ecosystem — hackathons, API documentation quality, ecosystem partnerships, and community channels
• Create feedback loops between developer usage patterns and product/marketing messaging
Events & Ecosystem
• Own Allium’s presence at key industry events (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences)
• Drive co-marketing with ecosystem partners across chains, wallets, and data tooling
Marketing Operations
• Build the marketing tech stack and measurement framework — from attribution to pipeline contribution
• Work closely with GTM leadership to align marketing KPIs with ARR targets

What We’re Looking For
Required
• 8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company
• Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget
• Deep understanding of the Web3/blockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption
• Strong written communication — you write well and can translate technical complexity into compelling narratives
• Data-driven mindset — you measure what matters and cut what doesn’t
• Track record of tight collaboration with sales/GTM teams, not operating in a silo
Preferred
• Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences
• Familiarity with on-chain analytics tools



• Background building developer relations or technical content programs

• The Information's Top 50 Startups (https://www.allium.so/post/allium-named-to-the-informations-50-most-promising-startups-of-2025)

• Tomasz Tungus from Theory Ventures: https://tomtunguz.com/allium/

• Bucky Moore from Kleiner Perkins: https://www.kleinerperkins.com/perspectives/allium-series-a/

• Obsessiveness - The best people at Allium cannot put a problem down once they pick it up. We care more about the work than is strictly rational. Institutions trust us because our data is right. Right means caring about the small things. The decoded contract that ships with one wrong field. The label that is 99% accurate but wrong on the address that matters. The query that runs in 4 seconds when it should run in 400 milliseconds. Most companies tolerate these. We do not.

Administrative Benefits

• Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents