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Marketing Operations Associate

Own the marketing systems at Pilot, building campaigns and ensuring database health in a hybrid role based in San Francisco.

Location
San Francisco, CA, United States
Compensation
$114k–$155k/yr
Level
mid
Type
full time · Hybrid

Posted by employer 3 days ago

First seen on Joblaze 1 day ago

Last verified on the company career page 1 day ago

Apply at Pilot → Save job Scanned from pilot.com

Skills & Technologies

What you'll build

  • Build and QA email programs, nurtures, forms, and campaign programs in Marketo
  • Own Marketo administration
  • Maintain program templates, naming conventions, and folder structure
  • Execute list imports and audience builds
  • Build campaign and program performance reporting in Salesforce and Looker

Must have

  • 2+ years in marketing operations with hands on Marketo ownership
  • Working knowledge of Salesforce campaigns, lead and contact objects

Nice to have

  • Marketo Certified Expert
  • Marketo Measure, or a comparable attribution platform
  • Looker or a comparable BI tool
  • Experience supporting more than one business line or audience segment
  • B2B SaaS, fintech, accounting software, or professional services background

Practical constraints

  • 3 days/week in office—Mondays, Tuesdays, and Thursdays

AI in the day-to-day

AI is part of how this team works day to day, and we want someone who already works that way.

Requirements

Experience
2+ years

Not disclosed in this posting: visa sponsorship.

Benefits

All federal holidays are observed 401(k) Plan Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks Flexible vacation/time-off policy Competitive benefits package including additional wellness benefits

Joblaze summary

The Marketing Operations Associate at Pilot is responsible for managing and executing marketing campaigns within Marketo, ensuring data integrity and effective integration with Salesforce. Key skills include hands-on experience with Marketo and a solid understanding of Salesforce, as well as a proactive approach to problem-solving and data management. This role is ideal for someone with at least two years of marketing operations experience who thrives in a fast-paced environment and is comfortable leveraging AI tools in their work. The position is part of a small, diverse team focused on scaling Pilot's innovative AI accounting platform.

Joblaze insights

  • Listed yesterday — first seen on Joblaze November 4, 2026. Last confirmed on Pilot's careers page November 4, 2026.
  • This exact title is also open at 1 other location at Pilot: Remote.
  • Salary band is below the typical range for Sales/Marketing roles (median ~$142,000).
  • Starts above 48% of 88 comparable mid sales/marketing roles in United States that list Salesforce we track (median $116,240 across 45 companies). See Salesforce salary trends
  • Salesforce appears in 9.3% of 1697 comparable mid sales/marketing roles in United States; Looker appears in 0.9% of 1697 comparable mid sales/marketing roles in United States.

Quick facts

Is the Marketing Operations Associate role remote?
It's hybrid — Pilot expects some on-site time in San Francisco, CA, United States.
What's the salary range?
Pilot lists $114,000–$155,000 for this role.
How much experience is required?
At least 2 years of relevant experience for this Marketing Operations Associate role.
Where is the role based?
Pilot is hiring for this position in San Francisco, CA, United States.
What's the tech stack?
Joblaze extracted these technologies from the posting: Looker, Marketo, Salesforce.
What seniority level is this role?
Pilot targets mid-level candidates for this position.
Is this full-time or contract?
Full-time for this Marketing Operations Associate role at Pilot.

From the original posting

The Role

Pilot is hiring a Marketing Operations Associate to own the systems our marketing team runs on.

Pilot has spent years providing reliable back office services to over 3,000 businesses so they can focus on running their business. This year we announced our AI accounting platform, Meridian, and it has quickly become an industry leader. As we grow our established back office business while rapidly scaling our AI platform clientele, our marketing motion is changing fast: more campaigns, more events, more channels, and more audiences to reach well.

That work lives in Marketo, and we are looking for someone to own it. You will build the campaigns, nurtures, and programs that go out the door, keep the database and the Salesforce integration in good shape, and make sure what we send can actually be measured afterward. It suits someone who enjoys being inside the tooling and is bothered when a record ends up in the wrong place.

Our marketing stack is Marketo, Marketo Measure, and Salesforce, with Looker for reporting. AI is part of how this team works day to day, and we want someone who already works that way.

Location: San Francisco, CA (3 days/week in office—Mondays, Tuesdays, and Thursdays). #LI-Hybrid

Key Responsibilities

  • Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end
  • Own Marketo administration: program architecture, smart campaigns, operational programs, templates, and forms
  • Maintain program templates, naming conventions, and folder structure so builds stay consistent and reportable as volume grows
  • Execute list imports and audience builds, including the segmentation and source tagging decisions that go with them
  • Own database health: deduplication, normalization, suppression lists, consent management, and deliverability
  • Monitor and resolve sync issues between Marketo and Salesforce, and own Salesforce campaign setup for marketing programs
  • Help implement and maintain our lead scoring and lifecycle logic across both systems
  • Build campaign and program performance reporting in Salesforce and Looker
  • Support our attribution and Marketo Measure work
  • Manage the request queue against agreed SLAs across competing priorities

About You

You do not need to have used every tool in our stack. Here is what matters.

  • 2+ years in marketing operations with hands on Marketo ownership. You have been the Marketo person somewhere, not someone who submitted requests to one
  • Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between the two systems
  • Can take a request, decide how to build it, and ship it with confidence
  • Notices when a list, a report, or a sync looks wrong, and goes and finds out why
  • Uses AI as part of how you work. You reach for it to speed up builds, debug logic, write documentation, and work through problems, and you are curious about where else it can help
  • Writes clearly, and documents what was built and why

How We Work

  • Requests arrive as a description of what someone wants sent. The useful question is usually what they are trying to achieve, and the best people here ask it before building
  • You will own your work from the brief through to the send, including the parts nobody is checking
  • Nobody will tell you how to use the stack better. We want someone who finds the improvement and then shows the rest of us
  • We are a small team with a wide range of backgrounds, and we want people who make that easy to be part of

Nice to Haves

  • Marketo Certified Expert
  • Marketo Measure, or a comparable attribution platform
  • Looker or a comparable BI tool
  • Experience supporting more than one business line or audience segment
  • B2B SaaS, fintech, accounting software, or professional services background

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.

Why Pilot?

The base pay range target for the role seniority described in this job description is $114,000 - $155,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.

Standard company text repeated across Pilot's postings is omitted here.

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