Marketing Operations
Join fal as a Marketing Operations expert to build and scale systems for marketing and revenue growth.
Posted by employer 3 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 8 hours ago
Skills & Technologies
What you'll build
- Build lead scoring models
- Own lead enrichment and routing
- Build automated email nurtures
- Own campaign setup and tracking
- Build scalable workflows
Must have
- 3–6+ years of experience in marketing operations
- Experience building lead scoring and lifecycle nurture programs
- Strong analytical skills
Nice to have
- Familiarity with enrichment and intent tools
- Experience in product-led growth
- Familiarity with SQL and APIs
Requirements
- Experience
- 3–6 years
- Visa
- Sponsorship available
Not disclosed in this posting: work arrangement.
Benefits
Joblaze summary
In the Marketing Operations role at fal, the individual will focus on developing and optimizing systems for lead management, campaign operations, and marketing attribution to drive revenue growth. Key skills include experience with lead scoring, lifecycle automation, and familiarity with tools like Salesforce and marketing automation platforms. This position is suited for someone with 3 to 6 years of experience in marketing or revenue operations, particularly in B2B SaaS or developer tools. The role emphasizes a hands-on approach to building scalable marketing processes in a rapidly evolving AI infrastructure environment.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze October 25, 2026. Last confirmed on Fal's careers page October 27, 2026.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$142,000).
- Starts above 74% of 88 comparable mid sales/marketing roles in United States that list Salesforce we track (median $116,240 across 47 companies). See Salesforce salary trends
- Salesforce appears in 8.7% of 1674 comparable mid sales/marketing roles in United States; Marketing Automation appears in 0.5% of 1674 comparable mid sales/marketing roles in United States.
Quick facts
- What's the salary range?
- Fal lists $140,000–$180,000 for this role.
- How much experience is required?
- 3–6 years of relevant experience for this Marketing Operations role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: APIs, Marketing Automation, SQL, Salesforce, workflow automation.
- Does Fal sponsor work visas for this role?
- Yes — the posting indicates visa sponsorship is available for the right candidate.
- What seniority level is this role?
- Fal targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Marketing Operations role at Fal.
From the original posting
About this role:
We're looking for a Marketing Operations hire to build and scale the systems that power our marketing and revenue growth.
You'll own lead management, scoring, lifecycle automation, campaign operations, and marketing attribution. This is a hands-on role for someone who can execute campaigns today while building scalable systems that make our marketing engine smarter and more efficient over time.
In your first six months, you'll have built a reliable lead scoring and routing system, launched automated lifecycle nurtures, streamlined campaign operations, and established actionable reporting on marketing's contribution to pipeline and revenue.
Ultimately, you'll help us build a marketing engine that becomes more effective and scalable as fal grows.
What you’ll do
Lead Management & Scoring
Build lead scoring models using product usage, firmographics, engagement, and buying intent signals.
Own lead enrichment, segmentation, qualification, and routing in partnership with Sales and RevOps.
Identify high-intent prospects and accounts, surfacing actionable signals to Sales.
Lifecycle Marketing & Automation
Build automated email nurtures across signup, activation, conversion, retention, and expansion.
Create behavior-triggered campaigns based on product activity and customer segments.
Continuously optimize workflows to improve engagement and conversion.
Support campaign operations across events, model launches, webinars, ABM and lifecycle.
Campaign Operations & Attribution
Own campaign setup, tracking, and reporting in Salesforce and marketing automation platforms.
Manage event marketing operations, including list building, enrichment, lead uploads, and post-event follow-up.
Establish reliable attribution and reporting to measure marketing's impact on pipeline and revenue.
Marketing Systems & Infrastructure
Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms.
Automate manual processes and improve data quality across the marketing funnel.
Develop dashboards and reporting to track campaign performance, funnel conversion, and revenue impact.
Proactively identify operational bottlenecks and implement systems that scale with the business.
Qualifications/Nice-to-haves
3–6+ years of experience in marketing operations, revenue operations, or growth operations, ideally in B2B SaaS or developer tools.
Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows.
Familiarity with enrichment and intent tools such as Clay, Apollo, Clearbit, or 6sense.
Strong analytical skills and experience with attribution, funnel reporting, and pipeline measurement.
A builder's mindset: comfortable creating systems from scratch, solving ambiguous problems, and moving quickly.
Experience in product-led growth (PLG), developer tools, or AI infrastructure.
Familiarity with SQL, APIs, webhooks, and workflow automation tools.
Experience building product-qualified lead (PQL) models using behavioral and usage data.
What we offer at fal
Interesting and challenging work
A lot of learning and growth opportunities
Health, dental, and vision insurance (US)
Regular team events and offsites
Compensation
$140,000 - $180,000 + equity + comprehensive benefits package
Standard company text repeated across Fal's postings is omitted here.