Lead paid marketing programs at Fireworks AI, managing multi-million dollar budgets to drive demand generation for cutting-edge AI infrastructure.
Posted by employer 4 months ago
First seen on Joblaze 3 months ago
Last verified on the company career page 6 hours ago
Skills & Technologies
AI in the day-to-day
Actively use AI tools to accelerate your work and see that as a core part of how great marketers operate today.
Requirements
Not disclosed in this posting: work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Paid Growth Marketer at Fireworks AI is responsible for executing and managing comprehensive paid marketing strategies across various channels, ensuring alignment with product launches and sales cycles. This role requires a strong analytical background, as the marketer will oversee multi-million dollar budgets and develop measurement frameworks to connect spending with pipeline results. Ideal candidates will have over six years of hands-on experience in B2B SaaS marketing, particularly in developer-focused products, and a proactive approach to navigating the evolving advertising landscape.
Joblaze insights
Quick facts
From the original posting
About the Role
Fireworks is building one of the most important infrastructure platforms in AI. Just like frontier open-source inference enables sustainable unit economics for our customers, we are building a sustainable growth engine to drive demand gen for the Fireworks business. We're hiring a Senior Paid Growth Marketer to lead all paid marketing programs across the full funnel, from awareness to engagement and activation.
This is a hands-on role. You'll manage multi-million dollar budgets with analytical rigor, build the measurement infrastructure that connects spend to pipeline, and develop Fireworks' internal capacity for structured paid experimentation. You'll also think strategically about where the paid landscape is heading and position us ahead of it.
You'll report into the Director of Growth and partner closely with Sales and Product to align paid programs with product launches, sales cycles, and ICP targeting. The ideal candidate will bring a strong growth mindset to everything they do, using AI as a productivity accelerant to move faster and operate more effectively than any traditional paid marketer could.
Responsibilities
Own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels
Manage and optimize a multi-million dollar ad budget, with full accountability for efficiency and attributable pipeline.
Build and maintain attribution and measurement frameworks that connect spend to pipeline with real signal
Lead Fireworks' paid experimentation program — hypothesis, execution, readout, iteration
Partner with Sales, Product, and Finance teams to align paid programs with cross-functional dependencies.
Track the evolution of the advertising ecosystem and proactively build that thinking into our roadmap.
You Might Be a Fit If You
Have 6+ years of hands-on paid marketing experience, including direct ownership of multi-million dollar annual budgets
Have driven measurable, efficient growth for a B2B SaaS or developer-facing product(s)
Are analytically fluent and can pull your own data and share insights succinctly.
Have built and run structured experimentation programs within cross-functional teams
Actively use AI tools to accelerate your work and see that as a core part of how great marketers operate today
Communicate clearly and concisely: you can align a sales partner, brief a product manager, and update leadership without losing the thread
Adept at navigating ambiguity and bias to action; the paid playbook here is still being written and you're excited to write it
Preferred Qualifications
AI Proficiency: Experience using AI to accelerate paid growth, including content and creative development, audience insights, and performance analysis.
Experience marketing developer tools, APIs, or infrastructure products
Familiarity with the API inference provider ecosystem
Experience standing up or evolving marketing measurement infrastructure
Why Fireworks
Join a lean, high-impact marketing team where your work directly drives company growth
Own a meaningful budget and build programs from the ground up
Collaborate with world-class engineers, researchers, and operators at the frontier of AI
Competitive base salary, strong equity, and long-term upside
Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
Standard company text repeated across Fireworks AI's postings is omitted here.