Performance Marketing Specialist, Mobile
Drive mobile user acquisition strategies at a leading crypto company with a focus on data-driven performance marketing.
Posted by employer 4 months ago
First seen on Joblaze 2 months ago
Last verified on the company career page 23 minutes ago
Skills & Technologies
AI in the day-to-day
Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
Requirements
- Experience
- 5+ years
Not disclosed in this posting: compensation, visa sponsorship.
Benefits
Joblaze summary
The Performance Marketing Specialist at Blockchain.com is responsible for driving mobile user acquisition through hands-on management of advertising campaigns across various platforms, including Google and Meta. This role requires a strong command of analytics tools like AppsFlyer and the ability to optimize campaigns for maximum return on ad spend. Ideal candidates will have over five years of experience in performance marketing, particularly in mobile app growth, and a background in crypto or fintech is preferred. The position offers an opportunity to contribute significantly to a rapidly growing company in the evolving finance sector.
Joblaze insights
- Listed about 2 months ago — first seen on Joblaze September 3, 2026. Last confirmed on Blockchain.com's careers page November 8, 2026.
- This exact title is also open at 2 other locations at Blockchain.com: Singapore, Paris.
- SQL appears in 2.2% of 225 comparable mid sales/marketing roles in United Kingdom; AppsFlyer appears in 0.4% of 225 comparable mid sales/marketing roles in United Kingdom.
Quick facts
- Is the Performance Marketing Specialist, Mobile role remote?
- It's hybrid — Blockchain.com expects some on-site time in London.
- How much experience is required?
- At least 5 years of relevant experience for this Performance Marketing Specialist, Mobile role.
- Where is the role based?
- Blockchain.com is hiring for this position in London.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Apple Search Ads, AppsFlyer, Google, Looker, Meta, SQL.
- What seniority level is this role?
- Blockchain.com targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Performance Marketing Specialist, Mobile role at Blockchain.com.
From the original posting
Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.
WHAT YOU WILL DO
- Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
- Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
- Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.
WHAT YOU WILL NEED
- 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- Expert working knowledge of AppsFlyer.
- Proven success in ROAS-focused campaign optimization.
- Experience managing monthly budgets exceeding USD 300k.
- Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
- Fluency in professional and technical English.
- Experience in Crypto, Fintech or Gaming industries.
NICE TO HAVE
- Familiarity with marketing products in the Cryptocurrency space.
COMPENSATION & PERKS
- Full-time salary based on experience and meaningful equity in an industry-leading company
- This is a role based in our London office, with a mandatory in-office presence four days per week.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
- ClassPass
- Unlimited vacation policy; work hard and take time when you need it
- Apple equipment
- The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
- Flexible work culture
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Standard company text repeated across Blockchain.com's postings is omitted here.