Is the Product Marketing Manager role remote?

No — this is an on-site role in New York, New York, United States.

What's the salary range?

VTS lists $120,000–$140,000 for this role.

How much experience is required?

At least 3 years of relevant experience for this Product Marketing Manager role.

Where is the role based?

VTS is hiring for this position in New York, New York, United States.

What seniority level is this role?

VTS targets mid-level candidates for this position.

Is this full-time or contract?

Full-time for this Product Marketing Manager role at VTS.

Product Marketing Manager at VTS

Joblaze summary

In the role of Product Marketing Manager at VTS, the individual will oversee the go-to-market strategy for the property management product while enhancing the overall effectiveness of the marketing organization through competitive analysis and customer insights. Key skills include expertise in messaging, sales enablement, and the ability to translate complex concepts into clear narratives, with a strong emphasis on operational efficiency. This position is ideal for someone with over three years of B2B product marketing experience, particularly in commercial real estate or technology sectors, who thrives in collaborative environments.

Joblaze insights

Listed today — first seen on Joblaze October 3, 2026. Last confirmed on VTS's careers page October 3, 2026.
Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 55% of 720 comparable mid sales/marketing roles in United States we track (median $114,336 across 184 companies).

Quick facts

Is the Product Marketing Manager role remote?: No — this is an on-site role in New York, New York, United States.
What's the salary range?: VTS lists $120,000–$140,000 for this role.
How much experience is required?: At least 3 years of relevant experience for this Product Marketing Manager role.
Where is the role based?: VTS is hiring for this position in New York, New York, United States.
What seniority level is this role?: VTS targets mid-level candidates for this position.
Is this full-time or contract?: Full-time for this Product Marketing Manager role at VTS.

From the original posting

As a Product Marketing Manager at VTS, you'll shape how the commercial real estate industry understands our platform and products.

You'll split your time between owning go-to-market for our property management product and driving platform-level work that makes the entire GTM organization sharper, including competitive intelligence, customer insights, demos, and persona and segment strategy. You'll be a constant collaborator with product, sales, customer success, and design, bringing market and customer insight to influence what we build, and creating the stories and tools that resonate with customers.

This is a hands-on role with real ownership. You'll help build and define the processes that product marketing runs on as VTS grows.

** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **

What You'll Do

Own launches end to end. Partner with Product from early roadmap conversations through release. Run launch meetings, decide what's release-ready, maintain the calendar, and keep the momentum going with Growth once things go live.
Develop positioning and messaging. Create clear, differentiated messaging across products, personas, and segments that reflects current market and competitive intelligence.
Enable the go-to-market team. Build sales artifacts, presentations, demos, and deliver training that help sales and customer success sell and drive adoption.
Lead competitive and customer intelligence. Monitor the commercial real estate technology and AI landscape, and programmatically mine sources like Gong calls and customer conversations for insights that shape positioning and product strategy.
Develop customer-facing content. Create collateral, case studies, and customer stories with Content and Design that bring our value to life.
Define personas and segmentation. Sharpen our understanding of who we sell to and what matters to them, and help teams across the company apply it.
Collaborate cross-functionally. Work closely with product, sales, customer success, design, and growth so that we execute cohesively.

What We're Looking For

3+ years of hands-on B2B product marketing experience, with a track record of successful launches, sales enablement, and product adoption
Expertise in positioning and messaging, and in turning them into sales and customer-facing assets
High agency and comfort with ambiguity. You build the first version quickly, test it, make tradeoffs, and iterate quickly.
Strong operational instincts. You think in systems and repeatable frameworks, and you build structure where none exists.
Ability to influence at every level, with confidence presenting to executives, sales teams, and customers
Ability to distill complex technical concepts into clear, compelling narratives
Experience developing customer content programs, such as case studies, testimonials, and advocacy
AI-native working style. You use AI tools every day for research, analysis, drafting, and operations, and you have a point of view on doing it well.

Nice to Have

Experience with product-led growth motions
Brand development experience
Strong design instincts and taste. You aren’t a designer but you can speak their language and know what good looks like
Background in commercial real estate, proptech, or vertical SaaS

ABOUT VTS

VTS is the only AI-driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale. In 2013, VTS revolutionized commercial real estate leasing operations with what is now VTS Lease. Today, VTS AI is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by the real estate industry globally.

Pay Transparency

At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $120,000 and $140,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography. There is a commission structure for the position that will bring the OTE (on target earnings) to $ depending on the base salary agreed upon and achievement to goals.

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Product Marketing Manager

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