Regional Director, Mid-Market, SF
Lead a Mid-Market sales team in San Francisco, driving revenue and building a strong sales culture.
Posted by employer 2 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 14 hours ago
Skills & Technologies
Requirements
- Experience
- 6+ years
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Regional Director for Mid-Market at Factory is responsible for leading a team of Account Executives focused on selling to engineering organizations with fewer than 1,500 employees. This role requires a strong background in B2B SaaS sales, particularly with technical products, and involves coaching the team through complex sales cycles while maintaining a rigorous sales forecast. Ideal candidates will have experience building teams from the ground up and a proven track record of exceeding sales quotas. The position also plays a key role in establishing the company culture in the San Francisco and New York City offices.
Joblaze insights
- Listed 10 days ago on Joblaze — tracked directly from Factory's career page.
- Factory has 55 other open roles including Solutions Engineer, Mid-Market, SF, Solutions Engineer, Software Engineer, Fullstack.
- 770 active Sales roles on Joblaze right now.
- 271 active B2B SaaS roles on Joblaze right now.
- 127 active Engineering roles on Joblaze right now.
- Typical Sales salary we track runs $82,008–$180,000 (median $125,000, across 329 roles). See Sales salary trends
Quick facts
- Is the Regional Director, Mid-Market, SF role remote?
- No — this is an on-site role in San Francisco, CA.
- How much experience is required?
- At least 6 years of relevant experience for this Regional Director, Mid-Market, SF role.
- Where is the role based?
- Factory is hiring for this position in San Francisco, CA.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: B2B SaaS, Engineering, Sales, technical products.
- What seniority level is this role?
- Factory targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Regional Director, Mid-Market, SF role at Factory.
From the original posting
About the Role
You will lead one of the pioneer Mid-Market sales teams from the front. You own a team of Account Executives selling to engineering organizations across the Americas, and you carry the number for the region. You will also anchor and help scale our San Francisco & New York City offices, hiring, ramping, and building the culture of the first and second GTM hubs.
You will lead a team of Mid-Market Account Executives who run technical, multi-stakeholder sales cycles into engineering organizations, selling Factory's Droids to CIOs, CTOs, engineering leaders, and procurement. This is a player-coach role for someone who has carried a bag, hit the number, and then built the team that does it repeatedly. You coach deals daily, run a tight forecast, and raise the bar on talent.
What you will do and achieve
Own Mid-Market team revenue. Hit and exceed quarterly new-logo and expansion targets with the majority of reps hitting quota.
Lead a team of 6-8 Mid-Market AEs. Hire, onboard, ramp, coach, and performance-manage.
Coach end-to-end Mid-Market cycles: pipeline generation, technical evaluations and POCs, multi-stakeholder navigation across CIOs, CTOs, engineering leaders, and procurement, commercial negotiation, and close.
Run an accurate weekly forecast and a healthy, inspected pipeline. No surprises.
Help build/scale the playbook: refine the outbound motion, POC-to-close conversion, and the path from self-serve to enterprise.
Anchor the SF & NYC offices. Establish the in-person sales culture, rituals, and bar for the first and second hubs.
Partner with the CEO, Sales Engineering, Product, Engineering, Marketing, and RevOps to customize solutions, drive expansion and renewal, and compound pipeline.
Model the work. Get in deals, talk to engineering leaders, and stay fluent in how Factory creates value.
Qualifications
6+ years in B2B SaaS sales, with 2+ years leading a quota-carrying team as a first-line manager, ideally in Mid-Market with complex, multi-stakeholder cycles.
A track record of personally carrying and exceeding quota before moving into leadership.
Proven success selling technical products to engineering buyers (developer tools, DevOps, infrastructure, or platform software strongly preferred).
Experience building or scaling a team or office from an early stage. You have hired and ramped reps, not just inherited them.
Command of forecasting, pipeline inspection, and sales process. You run on data.
A coaching instinct and the technical aptitude to coach evaluations and demos for DevEx and engineering buyers. Your reps get better because of you.
Nice to Have
Experience selling AI or agentic products to technical buyers.
Early-stage or founding GTM experience (Series A/B).
An existing network among mid-market engineering leaders.
This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)