Senior Global Campaigns Strategist

See yourself at Twilio

Join the team as Twilio’s next Senior Global Campaigns Strategist.

About the job

As a Sr Global Campaign strategist, you are responsible for owning, developing a major campaign that drives awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design bold campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine.

The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrive in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity.

Responsibilities

In this role, you’ll:

• Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
• Be accountable to company leadership on the effectiveness of your global campaign remit and programs
• Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
• Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to guide a pod of cross-functional partners
• Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement
• A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions
• Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results
• AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality.
• Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment

*Required:

• Deep understanding of marketing funnel tactics and metrics by funnel stage
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
• Ability to manage multiple work streams and has presence with the team and leadership
• Strategic thinker with strong attention to detail
• 7+ years working as a campaign strategist in B2B or tech
• Proven experience building and delivering on integrated programs and managing all tools, processes, and assets
• Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success
• Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company
• A champion for fostering a culture of trust through feedback, communication, and transparency

Desired:

• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships with all levels of the organization.
• Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
• Experience with primary research strategies and types of content creation
• Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• Experience building world-class brands through premium content
• Experience with a variety of AI, design, analytics, and video tools. Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva

Location

This role will be remote, and based in Singapore.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.