Is the Senior Product Manager, Ad Formats role remote?

Yes — Instacart lists this as a fully remote position.

What's the salary range?

Instacart lists CAD 165,000–CAD 174,000 for this role.

How much experience is required?

At least 4 years of relevant experience for this Senior Product Manager, Ad Formats role.

What's the tech stack?

Joblaze extracted these technologies from the posting: Ad Tech, Retail Media, User Experience, ad formats, performance advertising.

What seniority level is this role?

Instacart targets senior candidates for this position.

Is this full-time or contract?

Full-time for this Senior Product Manager, Ad Formats role at Instacart.

Senior Product Manager, Ad Formats at Instacart

Joblaze summary

In this role, the Senior Product Manager for Ad Formats at Instacart is responsible for developing and executing innovative advertising strategies that enhance user experiences across various platforms. The position requires expertise in ad formats and user engagement, along with strong skills in managing cross-functional teams and external partners. Ideal candidates will have a background in product management within ad tech or retail media, particularly in launching new products in fast-paced environments. Instacart's flexible work model supports collaboration while allowing team members to choose their preferred work settings.

Joblaze insights

Listed 2 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Instacart's careers page October 17, 2026.
This exact title is also open at 1 other location at Instacart: United States.
Starts above 67% of 30 comparable senior product roles in Canada we track (median $113,805 across 14 companies).
Ad Tech appears in 2.7% of 37 comparable senior product roles in Canada; Retail Media appears in 2.7% of 37 comparable senior product roles in Canada.

Quick facts

Is the Senior Product Manager, Ad Formats role remote?: Yes — Instacart lists this as a fully remote position.
What's the salary range?: Instacart lists CAD 165,000–CAD 174,000 for this role.
How much experience is required?: At least 4 years of relevant experience for this Senior Product Manager, Ad Formats role.
What's the tech stack?: Joblaze extracted these technologies from the posting: Ad Tech, Retail Media, User Experience, ad formats, performance advertising.
What seniority level is this role?: Instacart targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Product Manager, Ad Formats role at Instacart.

From the original posting

We're transforming the grocery industry

Overview

Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.

You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.

About the Job

Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

About You

Minimum Qualifications

4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
Track record of launching user-facing products and managing trade-offs between users and advertisers
Experience managing partners and vendors, including external technology providers.
Strong stakeholder management skills across sales, engineering, and cross-functional teams.

Preferred Qualifications

Experience with performance advertising products.
Experience taking new products from 0→1 in ambiguous, fast-moving environments.
Background in ad tech, retail media, or a closely related domain.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$165,000—$174,000 CAD

Standard company text repeated across Instacart's postings is omitted here.