Join Instacart as a Senior Product Manager to innovate ad formats and drive growth in a fully remote environment.
Posted by employer 3 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 13 hours ago
Skills & Technologies
What you'll build
- Serve as the primary product partner to sales teams
- Define the 0→1 strategy for each bet
- Communicate tradeoffs, progress, and results to senior stakeholders
Must have
- 4+ years of experience in product management for ad formats
- Track record of launching user-facing products
- Experience managing partners and vendors
Nice to have
- Experience with performance advertising products
- Experience taking new products from 0→1
- Background in ad tech, retail media
Requirements
- Experience
- 4+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
In this role, the Senior Product Manager for Ad Formats at Instacart is responsible for developing and executing strategies that enhance advertising experiences across the platform, focusing on new advertiser types and innovative formats. The position requires expertise in product management for ad formats, strong stakeholder management skills, and a background in ad tech or retail media. This role is well-suited for someone with a track record of launching user-facing products and navigating ambiguous environments. Instacart's Flex First approach allows for a flexible work environment, fostering collaboration through regular in-person events.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Instacart's careers page October 17, 2026.
- This exact title is also open at 1 other location at Instacart: Canada.
- Salary band is below the typical range for Product roles (median ~$184,000).
- Starts above 26% of 244 comparable senior product roles in United States we track (median $180,000 across 86 companies).
- Retail Media appears in 0.5% of 391 comparable senior product roles in United States.
Quick facts
- Is the Senior Product Manager, Ad Formats role remote?
- Yes — Instacart lists this as a fully remote position.
- What's the salary range?
- Instacart lists $158,000–$199,500 for this role.
- How much experience is required?
- At least 4 years of relevant experience for this Senior Product Manager, Ad Formats role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Retail Media, ad formats, advertising.
- What seniority level is this role?
- Instacart targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Product Manager, Ad Formats role at Instacart.
From the original posting
We're transforming the grocery industry
Overview
Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.
About the Job
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
About You
Minimum Qualifications
- 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
- Track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred Qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Standard company text repeated across Instacart's postings is omitted here.