Lead Ads Quality strategy for Sponsored Products at Instacart, driving innovation in online grocery advertising.
Posted by employer 3 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 16 hours ago
Skills & Technologies
What you'll build
- Create surface-level controls for Sponsored Products
- Drive experimentation program in merchandising and ranking
- Develop strategy for ranking and monetization systems
- Lead system design for ranking and relevance systems
- Define evolution of Sponsored Products in new experiences
Must have
- Experience with paid search or Sponsored Products advertising
- Experience building machine learning products
- Experience with consumer-facing digital product work
- Strong analytical skills and data science savvy
- Critical thinking and executive presence
Nice to have
- BS or MS in computer science, economics, or related field
- 7-10 years of product management experience
- Fluency in data science and machine learning concepts
Practical constraints
- Willingness to travel approximately 25% of the time
Requirements
- Experience
- 7–10 years
- Education
- Bachelor's degree
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
In the role of Principal Product Manager for Ads Quality at Instacart, the individual will focus on developing strategies to enhance the effectiveness of Sponsored Products, balancing the needs of customers and advertisers. Key skills include experience with paid search, machine learning, and strong analytical capabilities to drive impactful product decisions. This position is suited for a seasoned product manager with a background in consumer-facing digital products, particularly in large tech environments. The role involves collaboration across various teams to innovate and refine advertising systems within a rapidly evolving retail media landscape.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze November 6, 2026. Last confirmed on Instacart's careers page November 8, 2026.
- This exact title is also open at 1 other location at Instacart: Canada - Remote (ON, AB, BC, or NS Only).
- Salary band is above the typical range for Product roles (median ~$185,000).
- Starts above 56% of 27 comparable principal product roles in United States we track (median $205,200 across 21 companies).
Quick facts
- Is the Principal Product Manager, Ads Quality role remote?
- Yes — Instacart lists this as a fully remote position.
- What's the salary range?
- Instacart lists $209,000–$264,000 for this role.
- How much experience is required?
- 7–10 years of relevant experience for this Principal Product Manager, Ads Quality role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Data Science, Digital Product, Machine Learning.
- What seniority level is this role?
- Instacart targets principal-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Principal Product Manager, Ads Quality role at Instacart.
From the original posting
We're transforming the grocery industry
Overview
Instacart Ads powers one of the industry's leading retail media ecosystems, helping brands connect with shoppers at the moment of intent on Instacart Marketplace and 310+ partners. Sponsored Products is our anchor format, and its growth depends on how we merchandise and display products to consumers as well as the relevance, ranking, and personalization that drive customer and advertiser value.
As a Principal Product Manager on the Ad Product team, you will own the strategy for Ads Quality across the Sponsored Products franchise. You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers; and to help define the future of how online grocery works.
About the Job
- Create surface-level controls that balance customer value and advertiser value across Sponsored Products
- Drive a high-velocity experimentation program in merchandising, ranking, and relevance - with a goal of shipping experiments that deliver multi-million dollar ARR impact.
- Develop a comprehensive strategy for evolving our ranking and monetization systems to better represent customer intent per ad request
- Lead system design for complex ranking and relevance systems in partnership with Machine Learning engineers, and advance improvements to core retrieval and ranking that power Sponsored Products
- Establish yourself as a thought leader on search and how to monetize it as a surface, sharing your point of view internally and externally with partners and industry leaders
- Define how Sponsored Products evolve in new experiences such as agentic commerce and conversational UI’s
- Partner closely with engineering, design, data science, and UX research to turn ambiguous, high-stakes problems into clear hypotheses, requirements, and measurable outcomes
About You
Minimum Qualifications
- Experience with paid search or Sponsored Products advertising
- Experience building machine learning products, including ranking, relevance, or recommendation systems
- Experience with consumer-facing digital product work at a large, complex technology company
- Strong analytical skills and data science savvy, with a record of using data to guide product decisions and design experiments.
- Critical thinking and executive presence, with the ability to present complex subject matter to senior leaders and build cross-organizational buy-in.
- Willingness to travel approximately 25% of the time.
Preferred Qualifications
- BS or MS in computer science, economics, or a related field.
- 7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue.
- Fluency in data science and machine learning concepts.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Standard company text repeated across Instacart's postings is omitted here.