Senior Staff Account Executive

About the Role

TwelveLabs is at the forefront of video AI technology, transforming how businesses understand and utilize their video data by leveraging our multimodal video foundation model. Our go-to-market team is dedicated to driving the adoption of these powerful models by helping customers power use cases.

As an Account Executive - EMEA, you will have a pivotal role in our go-to-market strategy and revenue growth across EMEA. This role covers all industries that need video understanding, including Media & Entertainment, Defence, Public Sector, Automotive, Financial Services & Insurance (FSI) and others. The UK and EU have emerged as critical growth regions for TwelveLabs, with strong engagement from leading organizations including Sky, BBC, ITV, RedBull, Canal+, and Bertelsmann, and we are now building new commercial markets in the Middle East, Germany and France. This is a unique opportunity to shape not only the sales culture of our EMEA operations but also the way that foundation models get adopted by EMEA's leading organizations and the Media Asset Management (MAM) platforms that serve them.

You will work with leading organizations across a broad range of industries - from broadcasters, studios, sports leagues and streaming platforms, to defence and public sector agencies, automotive manufacturers, and financial services and insurance firms - to help drive innovation wherever video is critical to the business. You will own the end to end sales process, from building the first relationships with potential customers to deeply understanding their business needs and helping them succeed with TwelveLabs. Alongside direct sales, you

will lead partner business development with MAM vendors, embedding TwelveLabs into the media workflows customers already rely on.

We recommend this role to candidates who are excited about the opportunity to create a market category and thrive in an ambiguous environment. Ideally, you will have experience having built and executed go-to-market strategies as part of the early team in a software startup.

In this role you will

• Manage the entire sales cycle to win new business and drive revenue. You will initiate the first relationships with customers, deeply understand their business needs, educate them on video foundation models, negotiate contracts, and help them succeed with TwelveLabs.

• Own and develop key accounts in EMEA. Manage 2-3 of the largest priority accounts in the region while building pipeline across approximately 100 additional named accounts across Media & Entertainment, Defence, Public Sector, Automotive, FSI and other industries.

• Drive EMEA partner business development. Build, sign and grow partnerships with Media Asset Management (MAM) vendors, integrating TwelveLabs into their platforms and co-selling into their customer base.

• Build new commercial markets. Lead TwelveLabs' entry into new geographies, including the Middle East, Germany and France - identifying anchor customers and local partners, and establishing a repeatable go-to-market motion.

• Navigate diverse EMEA markets. Adapt your sales approach to regional procurement protocols, compliance requirements, and buying behaviors unique to different European and Middle Eastern markets.

• Develop and validate hypotheses on the right strategy. Work with the EMEA leadership team to bring cutting-edge multimodal video models to market across the UK, broader European region and the Middle East.

• Build strategic partnerships. Collaborate closely with AWS, Snowflake, Databricks, and NVIDIA to leverage their relationships and accelerate deal velocity in your accounts.

• Collaborate closely with our product team. Share customer and partner feedback and insights to inform our product roadmap and deliver enhanced experiences for EMEA customers.

• Set and achieve ambitious sales targets. Provide regular progress reports to regional and company leadership on pipeline development, partner performance, deal progression, and market opportunities.

• Represent TwelveLabs at industry events. Maintain strong presence at key EMEA industry trade shows and conferences to build brand awareness and generate pipeline.

• 5+ years of enterprise software sales experience across one or more of Media & Entertainment, Defence, Public Sector, Automotive or FSI, with experience selling in the UK and/or broader EMEA markets.

• Demonstrated the ability to create and grow a sales pipeline and drive complex deals to completion across diverse EMEA markets.

• Partner business development experience in the media technology ecosystem, ideally with Media Asset Management (MAM) vendors or other media supply chain platforms.

• A track record of opening new markets. Experience building a commercial presence from the ground up in new territories; familiarity with the Middle East, German or French markets is a strong plus.

• Understanding of EMEA market dynamics. Familiarity with regional differences in business practices, procurement processes, and buying behaviors across the UK, EU and Middle East.

• Deep curiosity and creative problem-solving abilities, but can make data-driven decisions.

• Demonstrated the ability to thrive in a fast-paced and ambiguous environment, where you learn and iterate quickly to find the right path to success.

• Strong partnership collaboration skills. Ability to work effectively with cloud providers, MAM vendors and systems integrators to accelerate customer adoption.

• Willingness to travel as needed for customer meetings, presentations, and industry events across the UK, Europe and the Middle East.

• Based in London. This role requires presence in the region to effectively engage with customers and partners.

Even if there are a few checkboxes that aren't ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at TwelveLabs.

We welcome applicants from all walks of life and are committed to equal-opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.

Benefits and Perks

• Pension (in line with company auto-enrollment obligations)

• Private medical insurance

• PTO - 25 days with 8 holidays (You may carry forward up to [five] days’ accrued but untaken holiday from one holiday year to the following holiday year, but such carried over holiday must be taken by [31 March] of that following holiday year or it will be lost.)

• Sick Days - 5

• We are reviewing our UK benefits offering. We intend to introduce further benefits, such as income protection and life insurance, at some point in the future, as we grow and expand in the UK.