Vice President, Vertical Strategy & Commercialization

The Role

Auth0 is seeking an entrepreneurial leader to drive the commercial and go-to-market (GTM) success of our upmarket vertical motion. Operating in a strategic partnership model alongside the Chief Product Architect you will be the commercial engine bridging our product capabilities with specialized market needs.

Sitting within the Auth0 Product organization, reporting to the CPO, you will be responsible for defining our vertical market strategy, and ensuring these solutions land successfully in the market. You will partner across Okta to shape everything from customer segmentation, pricing, and packaging to field enablement and strategic partnerships.

As a 0 to 1 builder, you will act as a highly leveraged executive with the opportunity to expand this mandate across multiple verticals.

Key Responsibilities

• Vertical Strategy & Commercialization: Devise the end-to-end go-to-market strategy for our upmarket motion, driving customer segmentation, targeting, and the commercial structure (pricing, packaging, and positioning) of vertical-specific offerings.
• Cross-Functional Orchestration: Partner deeply with Marketing, Product Marketing (PMM), and the field to develop robust enablement programs that support Sales, Professional Services, Support and Channel Partners to successfully position and deploy Auth0 in support of up-market vertical expansion.
• Product Alignment: Act as the voice of the market, translating deep vertical insights and business requirements into actionable product requirements for the Chief Product Architect and supporting teams.
• Solution Structuring: Work hands-on in both pre- and post-sales cycles alongside the field to structure complex, outcome-aligned solutions for strategic enterprise customers.
• Ecosystem & Partnerships: Collaborate with the Tech Partnerships team and Global System Integrators (GSIs) to build scalable, repeatable programs that accelerate vertical adoption and growth.
• Scale & Expand: Operate with an entrepreneurial mindset to prove the model in initial verticals (Retail/Commerce) before expanding the mandate and scaling a team to support multiple industries.

What You’ll Bring

• Leverage 12+ years of enterprise software leadership and deep domain expertise in Retail, Commerce, and adjacent verticals to spearhead 0-to-1 verticalization strategies, driving ARR growth by aligning identity, cybersecurity, and data-driven solutions with complex customer business outcomes while building trusted executive-level relationships.
• Deep Vertical Expertise: Extensive experience in Retail and Commerce (or a direct adjacency like Travel & Hospitality), with expertise including customer acquisition and conversion, risk and fraud prevention, customer 360 and data programs, third-party integrations, and the evolving regional and industry specific regulations that impact global leaders in Retail, Commerce and adjacent verticals.
• Executive Presence: Proven ability to build deep, trusted relationships across both business and technical stakeholders at the executive level.
• Domain Fluency: Deep understanding of the technology, business, and operational challenges associated with digital experiences (both e-commerce and physical retail). You understand how identity, data and security act as critical enablers of modern growth strategies.
• Entrepreneurial Builder: A 0 to 1 operator who thrives in ambiguity, capable of rolling up their sleeves to execute initiatives independently while laying the groundwork to scale a team.
• Commercial Acumen: Strong background in product monetization, GTM strategy, solution structuring, and field enablement. You know how to align product capabilities with customer business outcomes.
• Bonus Qualifications: A background in cybersecurity, IAM (Identity and Access Management), or enterprise software infrastructure is highly preferred.
  
  
  

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