Support brand strategy and marketing campaigns for thatgamecompany as a Brand Intern in Vietnam.
Posted by employer 2 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Skills & Technologies
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Brand Intern at thatgamecompany plays a crucial role in supporting brand strategy by gathering market data and evaluating marketing campaign effectiveness. This position requires proficiency in both Chinese and English, along with a strong understanding of gaming communities and social media platforms. Ideal candidates are proactive individuals with a passion for gaming, particularly familiar with 'Sky: Children of the Light,' and capable of engaging with creators effectively. The role offers an opportunity to contribute to integrated marketing campaigns and community operations within a dynamic team.
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Job Description:
Brand Strategy Support
Assist in collecting and organizing market data and competitor information, and support the team in setting brand goals and evaluating the effectiveness of marketing campaigns.
Localized Content Research
Help research player preferences and regional cultures, sort out core selling points, and support the localization and optimization of brand communication content.
Integrated Marketing Campaign Execution
Assist the team in implementing online and offline marketing activities, and compile and analyze post-campaign review materials.
Creator Community Operation Support
Maintain and expand the creator base within the content ecosystem, and continuously discover and cultivate high-quality creators.
Job Requirements
Able to complete an internship for 3 consecutive months or longer with a minimum of 4 working days per week. Long-term internships are preferred.
Proficient in both Chinese and English, with solid communication skills to interact with creators effectively.
Enthusiastic about games, with in-depth knowledge and rich experience of Sky: Children of the Light, and a good understanding of the game's user group.
Familiar with international user communities and social media platforms; experienced with the gaming content ecosystem of at least 1 to 2 platforms, including but not limited to TikTok, Instagram, Facebook, YouTube and Discord.
Proactive, responsible and responsive to assigned tasks, capable of delivering high-quality work as required.