Demand Generation Lead
Lead demand generation efforts for a growing health tech company focused on improving behavioral healthcare for children.
Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Skills & Technologies
AI in the day-to-day
We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools.
Requirements
- Experience
- 6+ years
Not disclosed in this posting: work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Demand Generation Lead at Frontera Health is responsible for developing and executing multi-channel marketing campaigns aimed at generating qualified leads for their technology solutions in ABA clinics. This role requires expertise in B2B demand generation, particularly in managing pipeline metrics and executing event marketing strategies. Ideal candidates will have a strong background in growth marketing, preferably within healthcare or health tech, and be comfortable navigating the challenges of a small, dynamic team. Frontera's mission to enhance behavioral healthcare access for children adds a meaningful context to this position.
Joblaze insights
- Listed 9 days ago on Joblaze — tracked directly from Frontera Health's career page.
- Frontera Health has 9 other open roles including IT Operations Manager (Contract), IT Operations Manager, Staff Product Manager.
- 5148 active AI/ML roles on Joblaze right now.
- 252 active HubSpot roles on Joblaze right now.
- 225 active B2B roles on Joblaze right now.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Pays more than 35% of the 2236 salaried AI/ML roles we track (median $180,000). See AI/ML salary trends
Quick facts
- What's the salary range?
- Frontera Health lists $155,000–$185,000 for this role.
- How much experience is required?
- At least 6 years of relevant experience for this Demand Generation Lead role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, B2B, Event Marketing, HubSpot, Pipeline Management.
- What seniority level is this role?
- Frontera Health targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Demand Generation Lead role at Frontera Health.
From the original posting
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.
Our Mission
Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
Role Overview
We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.
What You'll Own
- Demand generation programs: Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
- Event marketing: Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again.
- Partner marketing: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
- Pipeline accountability: You carry a marketing-sourced and marketing-influenced pipeline target.
Qualifications
- 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
- Track record owning a pipeline number, not just program delivery
- Hands-on with HubSpot, paid social, and campaign reporting
- Direct experience running field and event marketing programs end to end
- Partner or channel co-marketing experience
- Comfortable with ambiguity on a small team where you build the process as you go
- Healthcare, health tech, or multi-site provider experience is a strong plus
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.
Expected Salary Range in Denver: $155,000 to $185,000
Expected Salary Range in San Francisco: $175,000 to $205,000
Why Frontera?
- Opportunity to be at the forefront of innovation in pediatric healthcare.
- Work on challenging and impactful projects that leverage cutting-edge technologies.
- Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
- Make a real difference in the lives of children and families in rural communities.
- Competitive salary and benefits package.
- Dog-friendly office.
- Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
- Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
- Regular team events and low-key socials.
- Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
- Thoughtfully designed space for focus, collaboration, and connection.
- Competitive health benefits, stock options, 401(k), and generous PTO.
Join us in building the future of behavioral healthcare!