Is the Event & Field Marketing Manager - East role remote?

It's hybrid — Cresta expects some on-site time in United States (Remote).

What's the salary range?

Cresta lists $110,000–$150,000 for this role.

How much experience is required?

3–5 years of relevant experience for this Event & Field Marketing Manager - East role.

Where is the role based?

Cresta is hiring for this position in United States (Remote).

What's the tech stack?

Joblaze extracted these technologies from the posting: AI/ML, B2B, Gong, HubSpot, Salesforce.

What seniority level is this role?

Cresta targets mid-level candidates for this position.

Is this full-time or contract?

Full-time for this Event & Field Marketing Manager - East role at Cresta.

Event & Field Marketing Manager - East at Cresta

Joblaze summary

The Event & Field Marketing Manager at Cresta is responsible for overseeing the entire event experience, from strategic planning to execution, ensuring that each event aligns with business objectives and enhances brand visibility. This role requires strong project management skills and familiarity with B2B marketing, particularly in the context of AI and customer experience solutions. Ideal candidates will have 3-5 years of relevant experience and a knack for cross-functional collaboration, making it suitable for those looking to make a significant impact in a fast-paced environment.

Joblaze insights

Listed 11 days ago on Joblaze — tracked directly from Cresta's career page.
Cresta has 94 other open roles including Program Director, Sales Development Manager - East, Senior Full Stack Engineer - Conversation Intelligence.
5190 active AI/ML roles on Joblaze right now.
1222 active Salesforce roles on Joblaze right now.
256 active HubSpot roles on Joblaze right now.
Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
Pays more than 11% of the 2253 salaried AI/ML roles we track (median $180,000). See AI/ML salary trends

Quick facts

Is the Event & Field Marketing Manager - East role remote?: It's hybrid — Cresta expects some on-site time in United States (Remote).
What's the salary range?: Cresta lists $110,000–$150,000 for this role.
How much experience is required?: 3–5 years of relevant experience for this Event & Field Marketing Manager - East role.
Where is the role based?: Cresta is hiring for this position in United States (Remote).
What's the tech stack?: Joblaze extracted these technologies from the posting: AI/ML, B2B, Gong, HubSpot, Salesforce.
What seniority level is this role?: Cresta targets mid-level candidates for this position.
Is this full-time or contract?: Full-time for this Event & Field Marketing Manager - East role at Cresta.

From the original posting

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the Role:

We’re seeking an Event & Field Marketing Manager - East to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy.

Responsibilities:

Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Qualifications:

Bachelor’s degree or equivalent practical experience
3–5 years of experience in B2B field/event marketing or integrated campaign roles
Strong project management capabilities—able to juggle multiple programs at once
Excellent communicator who can influence up, down, and across functions
Analytical mindset with experience in reporting on event performance and ROI

Preferred Qualifications:

Experience with AI, Contact Center, or Customer Experience solutions
Experience supporting account-based field strategies
Previous sales/SDR experience or strong familiarity with sales processes
Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

Perks & Benefits:

Medical, dental, and vision plans that are designed to fit you and your family’s needs.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Monthly Gym & Phone allowance
Work from home office stipend to help you succeed in a remote environment.
Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $110,000 - 150,000 + Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

Event & Field Marketing Manager - East

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