About Dust

This Role

The French market is one of Dust’s most important growth levers, and the Marketing team plays a central role in supporting pipeline generation through events, content and account-based activations.

As field marketing specialist, France, you will be the execution owner for Dust’s local Marketing activities. Working closely with the France Marketing Lead, you will turn defined priorities into high-quality events, localized webinars, social media, content and partner marketing activations that support Sales, BDRs and pipeline generation.

The France Marketing Lead owns the strategy, budget, programme selection and priorities. You will own execution, coordination, content delivery and continuous improvement across the French Marketing motion.

You will be part of a growing Marketing team across the US, UK and France, managed by the Global Head of Marketing.

Key Responsibilities

Own the execution of the French event and webinar programme

• Execute conferences, Dust-owned events and localized webinars selected and scoped by the France Marketing Lead.

• Coordinate the preparation, stakeholders, content, landing pages and logistics needed for a smooth delivery.

• Work closely with Sales and BDRs to prepare target accounts, follow-up plans and event-related content.

• Collect feedback, measure performance and document learnings after each activity.

Own French social media and content activation

• Own social media execution for Dust around events, campaigns and key French-market topics.

• Support AEs with relevant content and messaging for their LinkedIn activity.

• Coordinate with Global Marketing, Product, Customer Success, Design and external media partners to deliver relevant content for French enterprise audiences.

• Turn events, customer conversations and market insights into reusable content, including customer stories, blog posts, videos, YouTube content and Sales assets.

Support partner marketing and Growth programmes

• Provide execution and logistical support for regional partner marketing activities within the strategy, selection and budget defined by the France Marketing Lead.

• Support Growth with French-market content for ABM, webinars and paid campaigns.

• Produce or reformat assets such as e-books, landing pages, customer content and campaign materials.

• Connect event, content and partner marketing activities to target account engagement and pipeline generation.

Coordinate cross-functional Marketing initiatives

• Identify opportunities to automate repetitive Marketing tasks , Build Dust agents and workflows to support research, event preparation, content repurposing, Sales enablement, reporting and follow-up.

Requirements

• 3+ years of experience in B2B Marketing, ideally across Field Marketing, Event Marketing, Content Marketing or Product Marketing, preferably in SaaS or technology.

• End-to-end event ownership with the ability to plan and deliver conferences, executive events and Dust-owned events, from preparation through execution and post-event follow-up.

• Strong content and social media skills with experience creating or repurposing content for enterprise audiences across social media, landing pages, customer stories, YouTube, Sales enablement and executive LinkedIn profiles.

• Commercial and pipeline mindset with a clear understanding of how events, content and account-based activities support Sales, BDRs, direct pipeline and partner-led growth.

• Excellent communication skills in French and English, both written and spoken. You can write clearly and accurately, adapt your tone to different audiences and communicate credibly with enterprise executives.

• Generalist and hands-on approach. You are comfortable moving between event ownership, content creation, Sales preparation, webinars, campaign assets and operational coordination.

• Strong organisational skills and attention to detail. You anticipate needs, manage deadlines reliably and ensure that projects, events and content are properly prepared before launch.

• Self-starter mentality. You take initiative, make decisions, solve problems and own outcomes rather than waiting to be told what to do.

• Strong cross-functional collaboration skills. You know how to find and coordinate the right people across Marketing, Sales, BDRs, Customer Success, Partnerships and external partners.

• Nice to have: Experience marketing to French enterprise or CAC 40 audiences, working with agencies or media partners, supporting paid campaigns, producing webinars or video content, and working with tools such as HubSpot, Google Workspace and Figma.

• Location and travel: Based in Paris, comfortable working on-site and willing to travel occasionally for events in France.

What Makes This Role Unique

• Direct pipeline impact: Your work will directly support Sales and BDRs through events, content and ABM activations.

• Execution ownership in France: You will turn the priorities defined by the France Marketing Lead into high-quality events, content, social media and partner marketing activations in France.

• AI-native Marketing: You will use Dust to automate research, preparation, content production, reporting and follow-up.

• Generalist scope: The role combines events, content, social media, webinars, Sales enablement and ABM.

• Market-shaping opportunity: Help establish Dust as a leading voice in the French enterprise and agentic AI market.

Location

Why Dust

Learn how we think and work.

• Our product constitution, a story about our mission