Lead partner marketing initiatives at Dust to drive demand and shape the 2027 global relaunch.
Posted by employer 6 days ago
First seen on Joblaze 5 days ago
Last verified on the company career page 1 day ago
Skills & Technologies
What you'll build
Must have
Nice to have
AI in the day-to-day
Dust empowers AI Operators to rewire how work gets done.
Requirements
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Strategic Partner Marketing Lead at Dust is responsible for developing and executing marketing strategies that enhance partnerships and drive demand for the company's offerings. This role requires expertise in B2B marketing, particularly within partner ecosystems, and a strong ability to craft compelling narratives around integrations and joint value propositions. Ideal candidates will have significant experience in high-growth SaaS environments and a track record of successful partner campaigns. Dust's collaborative culture emphasizes in-person teamwork, fostering an environment where innovative ideas can flourish.
Joblaze insights
Quick facts
From the original posting
We're hiring Dust's first Strategic Partner Marketing Lead to build our partner marketing function and help shape its 2027 global relaunch. You'll create the stories, campaigns, events, and tools that help partners bring Dust to market and generate demand.
The remit spans technology partners, solution partners (SIs), private equity firms, and hyperscalers. Partnerships owns the relationships and investment priorities; you turn those priorities into focused marketing initiatives and measurable pipeline. This is a senior, hands-on role: set the strategy, build alignment with partner leaders, and deliver the work.
Set the joint story and plan. Build "better together" messaging with Product Marketing, and turn integrations, shared workflows, and partner use cases into launch plans, customer stories, and proof points.
Run campaigns and events. Lead joint launches, webinars, content, email, paid campaigns, field events, and executive programs. Co-host flagship events with strategic partners and create repeatable events other partners can run themselves autonomously. Manage co-marketing budgets and secure shared commitments.
Market across partner ecosystems. For technology partners, activate integrations, marketplaces, newsletters, and communities. Equip solution partners (systems integrators) with "marketing-in-a-box" kits to promote Dust-powered services. Reach PE portfolio companies through operating-partner briefings and portfolio events. Build hyperscaler marketplace and co-marketing programs. Partner with Growth on campaigns that support partner acquisition where useful.
Equip partner sellers. Create one-pagers, talk tracks, email sequences, account-based campaigns, demos, and training that help partner teams bring Dust to customers.
Build the function and its assets. Own Dust's ecosystem presence across integration pages, directory and marketplace listings; create reusable resources such as a skills library and automated partner-announcement assets; and build the playbook for the 2027 global program relaunch.
Measure and improve. Set program goals for reach, engagement, qualified leads, and partner-sourced and partner-influenced pipeline. Work with RevOps on CRM and account-mapping attribution, report results quarterly, and shift investment toward what works.
Joint messaging and a launch-ready marketing kit exist for each priority partner.
At least two co-marketing campaigns or events have run end to end, from launch to follow-up to tracked pipeline.
Dust's integration pages and marketplace listings are current and driving traffic.
Partner campaign attribution has agreed definitions and a single report.
Partner marketing programs contribute a measured share of Dust's partner-sourced and partner-influenced pipeline.
Each partner type has at least one running marketing program, and SIs are actively using the marketing kit.
Sales and partner teams use partner content in live deals.
The 2027 partner program relaunch runs on the playbook you built.
8–12 years in B2B marketing, including substantial partner, alliance, or ecosystem marketing experience at a high-growth SaaS, technology, or infrastructure company.
A record of building partner campaigns or programs that contribute to customer demand and pipeline. Experience in one or more ecosystems, such as technology, systems integrators, private equity, or hyperscalers.
Strong positioning and storytelling skills: you can turn complex integrations and workflows into a clear joint value proposition.
Hands-on experience across partner campaigns, events, content, email, paid, or enablement, with sound judgment on what to do yourself and where to scale through partners.
Executive presence and the ability to influence partner marketing leaders, negotiate shared commitments, and align stakeholders up to VP level.
Comfort with campaign attribution, funnel metrics, budgets, and working from zero in a fast-moving environment.
Curiosity about AI agents and the ability to explain their practical value to business and technical audiences.
Experience working with strategic technology partners such as Snowflake, Datadog, Crossbeam, or comparable enterprise technology companies.
Experience with hyperscaler marketplaces, cloud co-marketing funds, or partner marketing tools such as PRM and account mapping.
Experience marketing through systems integrators, consulting partners, or private equity ecosystems.
Experience as a first partner marketer at a high-growth company.
Learn how we think and work.
Our product constitution, a story about our mission
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