What You'll Do

• Own the positioning and messaging for Macroscope as our product and the AI software-development landscape evolve.

• Lead product launches from strategy through execution, working closely with product, engineering, design, and sales.

• Turn technically complex products and features into clear, compelling stories for developers and engineering leaders.

• Create technical content that shows rather than tells: product demos, walkthroughs, tutorials, videos, launch assets, technical deep dives, and social content.

• Develop a repeatable launch and distribution motion across product, content, social, community, partnerships, and events.

• Build relationships with developers and our community, using what you learn to sharpen our product, positioning, and go-to-market strategy.

• Design creative growth experiments that increase awareness, product adoption, and qualified pipeline.

• Build partnerships and programs with other companies and communities in the developer and AI ecosystem.

• Work closely with sales to create messaging, demos, competitive intelligence, and other materials that help customers understand why Macroscope is different.

• Use AI tools, automation, and lightweight software to make yourself and the marketing function dramatically more effective.

• Measure what works, double down on it, and quickly abandon what doesn't.

What Success Looks Like

• Developers and engineering leaders quickly understand what Macroscope does, why it matters, and why it's different.

• Product launches consistently create attention, engagement, and adoption.

• Macroscope develops a distinctive voice and presence within the developer and AI communities.

• Technical content and product education become meaningful drivers of product discovery and adoption.

• We develop repeatable channels for reaching developers and generating qualified demand.

• Insights from customers and the developer community continuously make our product and messaging better.

• Marketing operates with the speed, experimentation, and technical fluency of the product and engineering teams.

Who You Are

• You have experience marketing technical products to developers, engineers, or similarly technical audiences.

• You can understand a technical product deeply enough to explain it, demo it, and create content that developers actually find useful.

• You are an exceptional storyteller who can translate complicated technical ideas into simple, compelling narratives.

• You have shipped product launches and know how to turn a product release into a broader moment.

• You are highly hands-on. You're as comfortable making the demo, writing the post, launching the experiment, or building the workflow as you are developing the strategy.

• You understand how content, community, product marketing, growth, partnerships, and sales can work together rather than treating them as separate functions.

• You are curious about developers and developer culture and spend time understanding how they discover, evaluate, and adopt new tools.

• You actively use AI tools and are excited about how AI is changing software development.

• You are comfortable using data to understand what is working, but you don't need perfect attribution before trying something new.

• You thrive in zero-to-one environments where the job is ambiguous and the playbook hasn't been written yet.

The base pay for the Founding GTM, Product Marketing position ranges from $120k/year to $250k/year. Pay is based on several factors and may vary depending on job-related knowledge, skills, and experience.

About you

• You are extremely high agency. We are a small startup and we intend to keep an extremely flat organizational structure for as long as possible. Instead of relying on people managers, product managers and heavy processes, we rely on exceptionally talented individuals with high agency to be self-motivated towards contributing to our mission.