Field Marketing Manager, Enterprise & ABM

About this role:

fal is looking for a Field Marketing Manager to build and execute high-impact programs that deepen engagement with our most important enterprise accounts and turn field marketing into a meaningful driver of pipeline and revenue.

You’ll partner closely with Sales to understand territory priorities, strategic accounts, and active opportunities, then translate those priorities into thoughtful field and ABM programs. Your portfolio may include executive dinners and roundtables, customer gatherings, account-specific experiences, partner activations, third-party conferences, and repeatable sales-led programs.

This is a hands-on role for someone who understands that great field marketing is more than running events: it’s creating the right programs for the right accounts at the right moment in the sales cycle and making sure there is a clear path from engagement to business impact.

Location is flexible within the US, with travel required based on the event calendar.

What you’ll do

• Partner closely with Enterprise Sales to build field marketing plans aligned to priority accounts, territories, pipeline, and revenue goals

• Own ABM events and experiences for priority accounts, in partnership with Sales and Growth Marketing.

• Own a portfolio of field programs including executive roundtables, dinners, customer gatherings, workshops, partner activations, and other high-touch experiences

• Evaluate third-party conferences and sponsorship opportunities based on audience quality, account coverage, business objectives, and expected impact

• Build activation strategies around priority industry events, including executive programming, customer moments, meetings, dinners, and surrounding experiences

• Partner with Sales on account targeting, invitation strategy, meeting generation, attendee engagement, and post-event follow-up

• Collaborate with Partnerships on co-marketing programs and joint events that extend fal’s reach into priority accounts and audiences

• Build repeatable, lightweight programs that allow Sales to activate key markets and accounts without requiring a bespoke event every time

• Manage event and program execution end-to-end, including budgets, agencies, vendors, timelines, logistics, and onsite delivery

• Partner across Product Marketing, Creative, Community, Partnerships, Marketing Ops, and other teams to deliver cohesive programs

• Measure program performance across target-account engagement, meetings, pipeline influence, deal progression, and revenue impact

• Capture learnings and build scalable playbooks, processes, and reporting as fal’s field marketing motion grows

Qualifications/Nice-to-haves

• 5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing, ideally in enterprise technology

• Experience building field marketing programs in close partnership with enterprise Sales teams

• Strong understanding of ABM and how marketing programs can support different stages of the enterprise buying journey

• A track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives

• Strong commercial judgment and the ability to prioritize programs based on business impact rather than activity

• Experience managing budgets, vendors, agencies, and multiple programs simultaneously

• Strong project management skills and exceptional attention to detail

• Excellent communication and cross-functional collaboration skills

• Comfort operating independently and building new programs and processes from scratch

• A hands-on approach - you’re equally comfortable developing the strategy and being onsite making sure it gets executed well

• Ability to travel regularly based on the field calendar

• Experience marketing AI, developer tools, infrastructure, or another technical enterprise product

• Experience marketing to large strategic or named accounts

• Experience building executive programs or high-touch ABM experiences

• Experience working with technology or cloud partners on joint field programs

• Familiarity with Salesforce and marketing attribution/reporting
  

What we offer at fal

• Interesting and challenging work

• A lot of learning and growth opportunities

• Health, dental, and vision insurance (US)

• Regular team events and offsites

Compensation

• $200,000 - $250,000 + equity + comprehensive benefits package