Paid Media Strategist

About This Role

Eve's Paid Media Strategist helps run paid acquisition, a core engine of our demand program. You'll work across Google, LinkedIn, Meta, and emerging channels, supporting strategy, execution, measurement, and optimization. The campaigns don't live in a silo. Paid at Eve fuels everything downstream: it fills webinars, feeds nurture sequences, drives event registrations, and puts target accounts into motion. This is a hands-on role. You'll build campaigns, dig into the data, and partner closely with lifecycle, events, content, sales, and RevOps to help paid amplify every program we run. You'll get real, hands-on experience with live budgets and a direct line of sight from your work to closed revenue.

What You Will Accomplish

• Support the paid media budget and strategy across Google Ads, LinkedIn, Meta, and emerging channels, helping with planning and daily optimization.
• Help build, launch, and iterate on full-funnel campaigns that drive demo requests and qualified pipeline, not just clicks.
• Support a steady testing program across audiences, creative, landing pages, and offers, and help flag what isn't working fast.
• Help fuel demand programs with paid: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
• Help evaluate new paid channels (content syndication, podcast sponsorships, newsletters) and provide recommendations on what earns a place in the mix.
• Track performance against targets for CPL, cost per SQL, pipeline generated, and ROAS, and report on them clearly to your manager and leadership.
• Work with Sales and RevOps to keep attribution honest, and partner with content and design on ad creative and landing pages that sound like Eve: specific, direct, grounded in real outcomes.
• Support agency or contractor relationships where it makes sense, working closely with the team to keep strategy in-house.

What We Are Looking For

• 2-3 years in performance or growth marketing, with hands-on experience running paid campaigns in B2B SaaS.
• Hands-on experience with Google Ads, Meta, and LinkedIn Ads; you've built and managed these campaigns yourself, not just reviewed someone else's dashboard.
• Experience integrating paid with other demand motions: promoting webinars and events, feeding nurture programs, or supporting ABM plays.
• Fluency in funnel metrics: you can explain the difference between CPL, CPMQL, and ROAS, and you optimize for pipeline, not vanity numbers.
• Strong analytical skills; comfortable in GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar).
• Exposure to conversion rate optimization and landing page testing.
• Clear, direct communication; you can explain campaign performance simply and confidently to your team.
• A bias for action. You'd rather launch a test this week than plan the perfect one for next month.

Nice to Have

• Experience marketing to legal, professional services, or another trust-driven vertical.
• Familiarity with ABM tools (6sense, Demandbase, RollWorks) and intent data.
• Experience working in a fast-paced startup environment (Series A–C)