Performance Marketing Manager
Drive patient growth for Kaia in Germany through paid acquisition as a Performance Marketing Manager.
Posted by employer 2 days ago
First seen on Joblaze 9 hours ago
Last verified on the company career page 9 hours ago
What you'll build
- Plan, run and optimise campaigns on Meta
- Own cost per lead and cost per qualified lead
- Build, test and improve landing pages
- Produce and iterate ad creative
- Manage budgets and pacing
Must have
- Native-level German (C2)
- 2–4 years running paid acquisition on Meta
- Proven experience optimising landing pages
- Hands-on experience creating AI-powered ad creative
- Strong analytical skills
Nice to have
- Experience with DiGA or digital health
- Marketing to a 45+ target group
- HWG knowledge
AI in the day-to-day
Produce and iterate ad creative fast enough to keep testing, hands-on with AI tools yourself.
Requirements
- Experience
- 2–4 years
Not disclosed in this posting: visa sponsorship.
Joblaze summary
The Performance Marketing Manager at Sword Health focuses on driving patient growth for Kaia in Germany through strategic paid acquisition efforts, primarily on Meta and Google. This role requires expertise in optimizing the entire conversion funnel, from ad clicks to sign-ups, while leveraging AI tools for creative production. Ideal candidates will have 2-4 years of experience in paid media management, particularly in regulated sectors, and possess strong analytical skills. The position is integral to the German growth team, collaborating closely with international marketing teams and agency partners.
Joblaze insights
- Listed today — first seen on Joblaze October 9, 2026. Last confirmed on Sword Health's careers page October 9, 2026.
- This exact title is also open at 1 other location at Sword Health: Germany.
- Starts above 10% of 923 comparable mid sales/marketing roles we track (median $110,000 across 216 companies).
- AI appears in 2.2% of 89 comparable mid sales/marketing roles in Germany; Meta appears in 1.1% of 89 comparable mid sales/marketing roles in Germany.
Quick facts
- Is the Performance Marketing Manager role remote?
- Yes — Sword Health lists this as a fully remote position.
- What's the salary range?
- Sword Health lists €57,400–€90,200 for this role.
- How much experience is required?
- 2–4 years of relevant experience for this Performance Marketing Manager role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI, Google, Meta.
- What seniority level is this role?
- Sword Health targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Performance Marketing Manager role at Sword Health.
From the original posting
At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.
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Explorer (Level 1) — Uses AI daily to boost personal productivity
Role
Kaia Health, part of Sword Health, is the digital therapy for musculoskeletal (MSK) pain in Germany. Doctors can prescribe it and statutory health insurers cover it.
As Performance Marketing Manager you drive patient growth for Kaia in Germany through paid acquisition. You own our paid channels, with Meta first and Google next, and you are accountable for one thing above all: bringing in more qualified leads at a lower cost. You don't stop at the ad. You optimise the whole path from first click to sign-up, including landing pages, messaging and conversion rates.
You'll be a key member of our German growth team, working closely with Sword's international Growth and Marketing teams and our agency partners. This is a hands-on role with a lot of ownership.
What you’ll be doing
- Paid media management: Plan, run and optimise campaigns on Meta, then expand to Google Search and other channels as we grow our mix
- Lead cost optimisation: Own cost per lead and cost per qualified lead, and continuously improve both through targeting, bidding, creative and funnel changes
- Landing pages & CRO: Build, test and improve landing pages and the sign-up flow, working with Product and Design where needed
- AI-powered creative at scale: Produce and iterate ad creative (video and static, incl. UGC-style formats) fast enough to keep testing, hands-on with AI tools yourself
- Experimentation: Run structured tests on creative, audiences, messaging and landing pages, then scale what works
- Budget & reporting: Manage budgets and pacing, and build your own reporting on CPL, CAC, CVR and ROAS, from click to activated patient together with Operations
- Agency management: Steer external agencies and freelancers and hold them accountable for results
What you need to have
- Native-level German (C2)
- 2–4 years running paid acquisition on Meta (Google a plus), with a track record of owning budget and hitting CPL/CAC targets
- Proven experience optimising landing pages and conversion rates (e.g., A/B testing tools, analytics, basic tracking setup)
- Hands-on experience creating AI-powered ad creative, video and static. Bring examples
- B2C / D2C experience; experience in a regulated category (health, insurance, finance) is a plus
- Strong analytical skills; comfortable in Excel/Sheets and the native reporting tools of paid platforms
- Nice to have: experience with DiGA or digital health, marketing to a 45+ target group, HWG knowledge
*The range below reflects base, variable, and equity for this role.
Standard company text repeated across Sword Health's postings is omitted here.