Director of Growth Marketing
Own B2C patient acquisition for Kaia in Germany, leading marketing strategies and team building from scratch.
Posted by employer 4 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 22 hours ago
What you'll build
- Own B2C growth targets for Germany
- Own and allocate the German B2C marketing budget
- Build and scale paid performance
- Lead brand and TV/CTV strategy
- Build full-funnel measurement
Must have
- 3-5+ years in B2C growth/performance marketing
- Owned 6 to 7-figure+ annual budgets
- Strong analytical skills
- Experience combining brand/TV/CTV with performance marketing
- Fluent German and English
Nice to have
- Experience in a regulated category
- Digital Health experience
- 0→1 market launches
- Marketing to a 45+ target group
AI in the day-to-day
AI fluency is a core expectation at Sword; candidates must demonstrate how AI is part of their work.
Requirements
- Experience
- 3–5 years
Not disclosed in this posting: visa sponsorship.
Joblaze summary
The Director of Growth Marketing at Sword Health is responsible for driving B2C patient acquisition for the Kaia platform in Germany, overseeing everything from channel strategy to budget management. This role requires expertise in performance marketing across various platforms, strong analytical skills, and the ability to blend brand and performance strategies effectively. Ideal candidates will have 3-5 years of experience managing substantial marketing budgets and a background in regulated industries, particularly in health or digital health. The position involves building a team and collaborating with global marketing efforts, reflecting Sword's commitment to innovative healthcare solutio
Joblaze insights
- Listed 2 days ago — first seen on Joblaze September 27, 2026. Last confirmed on Sword Health's careers page September 29, 2026.
- Starts above 10% of 252 comparable director sales/marketing roles we track (median $202,200 across 114 companies).
Quick facts
- Is the Director of Growth Marketing role remote?
- Yes — Sword Health lists this as a fully remote position.
- What's the salary range?
- Sword Health lists €122,500–€192,500 for this role.
- How much experience is required?
- 3–5 years of relevant experience for this Director of Growth Marketing role.
- What seniority level is this role?
- Sword Health targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Director of Growth Marketing role at Sword Health.
From the original posting
At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.
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Explorer (Level 1) — Uses AI daily to boost personal productivity
Role
As Director Growth Marketing you own B2C patient acquisition for Kaia in Germany end to end – from first impression to activated patient. You set the channel mix (performance, TV/CTV, CRM, SEO, partnerships), own the budget and are accountable for patient volume and CAC.
You'll build the team and agency setup from scratch, use Sword's global growth playbook and report to the Managing Director Germany.
What you’ll be doing
- Own B2C growth targets for Germany: sign-ups, activated patients, CAC and payback
- Own and allocate the German B2C marketing budget across channels based on incrementality, not last click
- Build and scale paid performance (Meta, Google, YouTube, TikTok, programmatic) incl. high-velocity creative testing
- Lead brand and TV/CTV strategy, incl. testimonial and brand ambassador campaigns – test before scaling nationally
- Build full-funnel measurement together with Operations: attribution, MMM, incrementality tests, tracking from sign-up to activation
- Own website/landing page conversion (CRO) and CRM lifecycle journeys (email, SMS)
- Hire and lead an in-house team and manage agencies; align with Sword global marketing
What you need to have
- 3-5+ years in B2C growth/performance marketing
- Owned 6 to 7-figure+ annual budgets with accountability for CAC and payback
- Strong analytical skills: attribution, incrementality testing, experimentation design
- Experience combining brand/TV/CTV with performance marketing; strong creative judgement
- Fluent German and English
- Experience in a regulated category (DiGA, health, OTC pharma, insurance, fintech) is a plus
- Nice to have: Digital Health experience, 0→1 market launches, marketing to a 45+ target group
*The range below reflects base, variable, and equity for this role.
Standard company text repeated across Sword Health's postings is omitted here.