Senior Lifecycle Marketing Manager

An overview of this role

• As a Senior Lifecycle Marketing Manager, you’ll plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline. Your portfolio will span always-on nurture, campaign and event follow-up, and targeted plays for ABM accounts, industries, and competitive audiences. You’ll own your programs end to end, working with Campaigns, ABM, Events, Field, Product Marketing, Marketing Ops, and Data. You’ll report to the Senior Manager, Lifecycle Marketing & Growth GTM, and work alongside a Staff Lifecycle Marketing Manager across the prospect portfolio, with your focus areas shaped by your strengths.

What You’ll Do

• Build and optimize automated nurture journeys and triggered emails, using segmentation and personalization to match each audience.
• Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
• Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted programs for priority accounts, industries, and competitive segments.
• Decide which prospects go to Sales, which stay in nurture, and which are excluded, then work with Marketing Ops on suppression, cadence, and routing requirements.
• Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs.
• Track performance against progression, MQL conversion, and pipeline, and run tests to improve results.
• Bring email best practices to every program, from copy and cadence to deliverability and QA, and share what you learn with the team.

What You’ll Bring

• 5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS technology company.
• Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization.
• Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows.
• Experience using email and funnel performance data to recommend and make improvements, not only to report results.
• Strong written communication, stakeholder management, and cross-functional coordination skills, with the confidence to bring a point of view to partners.
• High attention to detail across audience logic, campaign setup, QA, localization, and reporting.
• Familiarity with HTML/CSS for email troubleshooting is a plus.
• Bonus points for experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable.

About the team

The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars. We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders.

We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers. This is an exciting time to join: we're growing our investment in lifecycle as a revenue driver, and you'll have real input in shaping how we build and scale these programs.

Learn more: Lifecycle Marketing Handbook | Emails & Nurture Programs