Is the Senior Manager, Demand Generation role remote?

Yes — Backstory lists this as a fully remote position.

What's the tech stack?

Joblaze extracted these technologies from the posting: AI/ML.

What seniority level is this role?

Backstory targets senior candidates for this position.

Is this full-time or contract?

Full-time for this Senior Manager, Demand Generation role at Backstory.

Senior Manager, Demand Generation at Backstory

Joblaze summary

In the role of Senior Manager of Demand Generation at Backstory, the individual will focus on driving buyer engagement and conversion into sales pipeline through a mix of strategic planning and hands-on execution. Key skills include expertise in managing paid media, optimizing web conversion, and leveraging both traditional and AI-driven search engines. This position is well-suited for someone with a strong marketing background and experience in enterprise-level demand generation. The role involves close collaboration with the SVP of Marketing to achieve ambitious pipeline targets.

Joblaze insights

Listed today — first seen on Joblaze October 3, 2026. Last confirmed on Backstory's careers page October 3, 2026.
AI/ML appears in 18.8% of 3393 comparable senior sales/marketing roles.

Quick facts

Is the Senior Manager, Demand Generation role remote?: Yes — Backstory lists this as a fully remote position.
What's the tech stack?: Joblaze extracted these technologies from the posting: AI/ML.
What seniority level is this role?: Backstory targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Manager, Demand Generation role at Backstory.

From the original posting

About Backstory Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue. By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital. The Role As Senior Manager of Demand Generation at Backstory, you will own how buyers find us and how they convert into pipeline. This is an AI-first marketing seat—equal parts strategy and hands-on execution. You will manage paid media, agency partners, web conversion, and organic discovery across both traditional search engines and AI answer engines. Partnering directly with the SVP of Marketing, you will commit to an enterprise pipeline target and build the automated systems to hit it.

Senior Manager, Demand Generation

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