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Account Executive, Commercial

Join fal as a Commercial Account Executive to help mid-market customers leverage AI for media generation.

Location
San Francisco, California, United States
Compensation
$160k–$230k/yr
Level
mid
Type
full time · On-site

Posted by employer 1 day ago

First seen on Joblaze 9 hours ago

Last verified on the company career page 9 hours ago

Apply at Fal → Save job Scanned from fal.ai

What you'll build

  • Prospect into target mid-market accounts
  • Leverage marketing-generated leads
  • Partner with creative studios and AI developers
  • Execute each sales cycle with precision
  • Develop deep expertise in fal's Generative Media platform

Must have

  • Experience in a closing sales role required
  • Proven track record of meeting or exceeding revenue targets

Nice to have

  • Background in business development or SDR roles
  • Exceptional written and verbal communication skills

Practical constraints

  • Willingness to travel as needed

AI in the day-to-day

fal is the foundation that makes generative media not just possible, but practical.

Requirements

Visa
Sponsorship available

Not disclosed in this posting: years of experience.

Benefits

Equity/Stock Options Health Insurance Relocation Assistance

Joblaze summary

The Account Executive for Commercial at fal focuses on driving sales within mid-market accounts by generating qualified leads and managing the sales cycle from discovery to execution. This role requires proficiency in tools like Salesforce and a strong understanding of generative media technology to effectively communicate its value to clients. Ideal candidates will have a proven sales background, particularly in business development, and thrive in fast-paced environments. fal is a rapidly growing company at the forefront of AI infrastructure, offering a collaborative atmosphere for innovation.

Joblaze insights

  • Listed today — first seen on Joblaze October 23, 2026. Last confirmed on Fal's careers page October 23, 2026.
  • Salary band is above the typical range for Sales/Marketing roles (median ~$141,400).
  • Starts above 88% of 86 comparable mid sales/marketing roles in United States that list Salesforce we track (median $115,500 across 47 companies). See Salesforce salary trends
  • Salesforce appears in 8.6% of 1667 comparable mid sales/marketing roles in United States; Clari appears in 0.4% of 1667 comparable mid sales/marketing roles in United States.

Quick facts

Is the Account Executive, Commercial role remote?
No — this is an on-site role in San Francisco, California, United States.
What's the salary range?
Fal lists $160,000–$230,000 for this role.
Where is the role based?
Fal is hiring for this position in San Francisco, California, United States.
What's the tech stack?
Joblaze extracted these technologies from the posting: Apollo, Clari, Gong, Outreach, Salesforce, fal Console.
Does Fal sponsor work visas for this role?
Yes — the posting indicates visa sponsorship is available for the right candidate.
What seniority level is this role?
Fal targets mid-level candidates for this position.
Is this full-time or contract?
Full-time for this Account Executive, Commercial role at Fal.

From the original posting

About The Role

fal is redefining the creative technology stack for the Generative Media age. We’re looking for a high-performing Commercial (Mid-Market) Account Executive to join our growing team and help customers harness the power of AI to create, automate, and scale media generation.

If you thrive in fast-paced environments, love working collaboratively, and are motivated by helping companies innovate through technology, this role offers an exciting opportunity to be part of the future of AI infrastructure.

What You'll Do 

  • Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth.

  • Leverage marketing-generated leads and outbound efforts to create demand for fal’s Generative Media infrastructure.

  • Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption.

  • Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value.

  • Develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries.

  • Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale.

  • Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies.

  • Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy.

  • Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.

Technologies You'll Use

Salesforce, Outreach, Gong, Clari, Apollo, fal Console.

What We’re Looking For

  • Experience in a closing sales role required.

  • Background in business development or SDR roles is a strong plus fal values sellers who understand full-cycle prospecting.

  • Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory.

  • Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle.

  • A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI.

  • Ability to translate technical capabilities—such as inference optimization, orchestration, and generative models—into clear business outcomes.

  • Comfort operating in a high-change environment with curiosity, agility, and a growth mindset.

  • Willingness to travel as needed for key customer meetings, events, and team collaboration.

Why fal

At fal you’ll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption—while building deep relationships with customers who are transforming their industries through intelligent technology.

What we offer at fal

  • Interesting and challenging work

  • Competitive salary and equity

  • A lot of learning and growth opportunities

  • We are currently hiring in downtown San Francisco. 

  • Health, dental, and vision insurance (US)

  • Regular team events and offsites

Compensation

  • $160,000-230,000 OTE + equity + comprehensive benefits package

 

Standard company text repeated across Fal's postings is omitted here.

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