Demandgen / Growth Marketer

• Permissionless nature leads to fragmentation of meaning

• Decentralization leads to too many standards

• Fragmented standards

• Exponential complexity

• No accountability for interpretation

• Events without economic meaning

• Semantic Gap: Translating raw events into financial concepts like payments, trades, deposits, and staking income

Role Overview
As a Growth Marketing Manager at Allium.so, you’ll be part of a high-growth blockchain data analytics startup with a collaborative culture. You’ll develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow our customer base

https://www.readamplified.com/what-does-a-growth-marketer-do

What You’ll Do

• Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage).

• Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.

• Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops.

• Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR.

• Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

What You’ll Bring

• 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.

• Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.

• Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.

• Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.

• Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools).

• Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.

• The Information's Top 50 Startups (https://www.allium.so/post/allium-named-to-the-informations-50-most-promising-startups-of-2025)

• Tomasz Tungus from Theory Ventures: https://tomtunguz.com/allium/

• Bucky Moore from Kleiner Perkins: https://www.kleinerperkins.com/perspectives/allium-series-a/

• Obsessiveness - The best people at Allium cannot put a problem down once they pick it up. We care more about the work than is strictly rational. Institutions trust us because our data is right. Right means caring about the small things. The decoded contract that ships with one wrong field. The label that is 99% accurate but wrong on the address that matters. The query that runs in 4 seconds when it should run in 400 milliseconds. Most companies tolerate these. We do not.

Administrative Benefits

• Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents