How much experience is required?

2–5 years of relevant experience for this Generalist Marketer role.

What's the tech stack?

Joblaze extracted these technologies from the posting: Social Media, field marketing, Content Marketing, B2B, developer tools, Product Marketing.

What seniority level is this role?

Mintlify targets mid-level candidates for this position.

Is this full-time or contract?

Full-time for this Generalist Marketer role at Mintlify.

Joblaze summary

In this role, the generalist marketer at Mintlify will focus on creating and implementing repeatable marketing systems while producing engaging content for various social media platforms. The position requires a blend of strategic and executional skills, with an emphasis on understanding the developer audience and optimizing marketing metrics. Ideal candidates will have 2-5 years of experience in early-stage startups, particularly in marketing, and should be comfortable navigating both product-led and sales-assisted go-to-market strategies. Mintlify's small team environment offers significant opportunities for impact and innovation.

Joblaze insights

Listed today on Joblaze — tracked directly from Mintlify's career page.
Mintlify has 15 other open roles including Senior Forward Deployed Engineer, Support Engineer, Mid-Market Account Executive (NYC).
88 active B2B roles on Joblaze right now.
57 active developer tools roles on Joblaze right now.
14 active Product Marketing roles on Joblaze right now.
Typical B2B salary we track runs $185,000–$273,750 (median $212,995, across 54 roles).

Quick facts

How much experience is required?: 2–5 years of relevant experience for this Generalist Marketer role.
What's the tech stack?: Joblaze extracted these technologies from the posting: Social Media, field marketing, Content Marketing, B2B, developer tools, Product Marketing.
What seniority level is this role?: Mintlify targets mid-level candidates for this position.
Is this full-time or contract?: Full-time for this Generalist Marketer role at Mintlify.

From the original posting

Why Mintlify?

We're on a mission to empower builders.

Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.

What you'll work on here

Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
Creating content for all Mintlify social media platforms (X, LinkedIn, others)
Assisting with field marketing and product marketing initiatives as necessary
Writing for developers - with a strong understanding of how developers discover and evaluate tools
Coming up with creative ways to reach and market to our customers
Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table

2-5 years of experience at an early-stage startup, ideally within the marketing department
Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
Experience working in the dev tools or technical B2B audience space
Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

Competitive compensation and equity
20 days paid time off every year
401k or RRSP
$420/mo. wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)