Principal, Developer Platform Positioning

Available Locations

• Austin, US
• New York, US
• San Francisco, US

About the Role

The Developer Platform is the fastest growing set of products in Cloudflare. As part of our explosive growth, we are looking for a Principal, Platform Storytelling to shape how developers, technical leaders, and the broader AI ecosystem understand our platform, and why they should build on it.

This is a high-impact, foundational individual contributor role within Developer GTM. You will connect individual products and technical breakthroughs into a compelling platform story, develop differentiated positioning, and bring that story to market through launches, executive voices, and content developers actually read. You will help articulate not just what we have shipped, but our point of view on where software development and AI infrastructure are going.

The right person has the product depth of a technical PMM, the writing instincts of an exceptional editor, and an intuition for how developer products earn attention and trust. You can move from a conversation with an engineer to a positioning brief to a keynote opening, and make each one better because you understand the others. As an early member of this team, you will have the autonomy to experiment, learn what resonates, and establish repeatable ways to turn our product momentum into market momentum.

Responsibilities

• Platform Positioning & Narrative: Develop the overarching positioning for Cloudflare’s Developer Platform. Make it clear who we are for and why our products are better together.
• Product Launches & Adoption: Partner with Product, Engineering, Product Marketing, and Developer Relations to bring priority capabilities to market. Shape positioning, launch narratives, and audience-specific content that connect technical capabilities to real developer needs. Build momentum beyond announcement day, helping developers move from interest to trying, adopting, and expanding their use of the platform.
• Executive Storytelling: Be a strategic writing and narrative partner to Developer Platform leadership. Develop keynotes, presentations, essays, and other executive communications that express a distinctive, technically grounded point of view. Help leaders explain where the market is going, what we believe, and how our products themselves deliver on those beliefs.
• Writing & Editorial Direction: Write and edit platform narratives, long form content, web copy, and other external content. Establish a consistent voice without making everything sound the same. Know when a story needs a technical explanation, a sharp argument, a compelling demo, or fewer words. Build credibility through substance.
  Sales & Partner Enablement: Translate platform positioning into compelling pitch narratives and competitive differentiation for field and partner teams. Partner with Customer Strategy & Storytelling to ground our claims in customer proof, and with enablement teams to make the strongest narratives repeatable.
• Market & Developer Insights: Stay close to developers, customers, the field, and the rapidly evolving AI ecosystem. Understand what people are building, where they get stuck, and how they evaluate alternatives. Turn those insights into messaging and recommendations that inform product and GTM strategy.
• Impact & Measurement: Establish success measures to evaluate whether our work improves message comprehension, earns relevant developer engagement, supports cross-product activation and usage, and helps the field win.

What Success Looks Like

First 30 days:
Establish key relationships, use the products, consume an inordinate amount of content about our platform and the market, and listen to developers and field teams. You can explain where our story is compelling and where it breaks down. You’ve shipped your first meaningful piece of writing.

First 6 months:
Establish a clear platform narrative and put it to work across priority launches, executive communications, and developer-facing channels. Product and GTM teams are using your positioning because it makes their work sharper. We are hitting a new level of clarity for the platform story that makes each product’s story stronger.

First year:
Cloudflare’s Developer Platform has a more recognizable point of view and a clearer place in the developer and AI ecosystem. Our launches build on one another rather than telling disconnected product stories. Executive voices reinforce the same strategy without sounding scripted. Your work is measurably helping developers understand, choose, and build on the platform, and helping our field teams turn that interest into commercial impact.

Desirable Skills, Knowledge, and Experience

At Cloudflare, we know that great candidates come from diverse backgrounds with non-linear paths. You don’t need to tick every single box to be right for this role. If you are excited about building a better Internet and ready to make an impact, please apply.

• Product Marketing Experience: 8–10 years of experience in product marketing, technical marketing, or a related role, including meaningful ownership of positioning and adoption for developer-first products. You have an instinct for which value propositions we should lead with, for which audiences, and why. You have a demonstrated ability to turn a complex portfolio into a clear, differentiated platform story.
• Technical Fluency: 5+ years working with developer tools, APIs, cloud infrastructure, or AI/ML products. You do not need to be a software engineer, but you should be comfortable trying products, reading technical documentation, understanding architectural tradeoffs, and asking questions that earn engineers’ trust.
• Writing & Editorial Excellence: Exceptional writing, editing, and presentation skills, with work that demonstrates range across technical, commercial, and executive audiences. Strong judgment about what to say and what to leave out.
• Developer & AI Instincts: Curiosity about how software is being built and how AI is changing it. You naturally follow products, competitors, and developer conversations. An instinct for what will “hit” on Hacker News and X.
• Cross-Functional Builder: Proven ability to work cross-functionally without direct authority and to navigate ambiguity. A love of chaos and comfort doing unscalable things.

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area based hires: Estimated annual salary of $164,000 - $200,000
• For NYC based hires: Estimated annual salary of $156,000 - $190,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave