Join Anthropic as a Product Marketing Manager to drive go-to-market strategies for AI platform products and features.
Posted by employer 1 month ago
First seen on Joblaze 1 month ago
Last verified on the company career page 12 hours ago
Joblaze summary
The Product Marketing Manager for the Claude Platform at Anthropic is responsible for leading the go-to-market strategy for new API features and developer tools, ensuring effective messaging and positioning for technical audiences. This role requires a strong technical background and experience in launching developer platforms or API products, along with exceptional storytelling and collaboration skills. Ideal candidates will have over a decade of product marketing experience, particularly in competitive markets, and a focus on AI or technical products. Anthropic emphasizes a collaborative environment, making this position suitable for those who thrive in cross-functional teams.
Quick facts
- Is the Product Marketing Manager, Platform role remote?
- It's hybrid — Anthropic expects some on-site time in San Francisco, CA | New York City, NY.
- What's the salary range?
- Anthropic lists $320,000–$320,000 for this role.
- How much experience is required?
- At least 10 years of relevant experience for this Product Marketing Manager, Platform role.
- Where is the role based?
- Anthropic is hiring for this position in San Francisco, CA | New York City, NY.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, API, developer tools.
- Does Anthropic sponsor work visas for this role?
- Yes — the posting indicates visa sponsorship is available for the right candidate.
- What seniority level is this role?
- Anthropic targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager, Platform role at Anthropic.
From the original posting
About Anthropic
About the role
We're looking for a product marketer to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.
In this role, you'll partner with Product to bring new capabilities to market, write the positioning and messaging that explain what each one does and who it's for, and give Sales the narratives and materials they need to win technical deals. If you've run launches for developer platforms, API products, or technical infrastructure and want to launch new capabilities every week, this role is for you.
Responsibilities
- Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
- Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
- Drive product launches that generate market momentum, from flagship releases to incremental feature updates
- Design and implement developer marketing campaigns to drive API adoption and platform usage
- Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
- Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
- Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market
Minimum requirements
- Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
- Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
- Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
- Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
- Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
Preferred requirements
- Have 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products
- Experience in highly competitive markets requiring sharp differentiation
- A background in marketing AI/ML products or developer tools to enterprise buyers
- Experience working closely with Sales teams on strategic, technical deals
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
The annual compensation range for this role is listed below.
Annual Salary:
$320,000—$320,000 USD
Logistics
Standard company text repeated across Anthropic's postings is omitted here.