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Sales Development Manager - West

Lead and build the West Coast SDR team to drive pipeline generation for Cresta's AI/CX platform.

Location
San Francisco, United, States (Hybrid)
Compensation
$142k–$190k/yr
Level
lead
Type
full time · Hybrid

Posted by employer 2 months ago

First seen on Joblaze 2 months ago

Last verified on the company career page 3 hours ago

Apply at Cresta → Save job Scanned from cresta.com

AI in the day-to-day

Cresta’s unified AI platform combines conversational AI agents and real-time human agent augmentation.

Requirements

Experience
2+ years

Not disclosed in this posting: visa sponsorship.

Benefits

Meals Provided Flexible Vacation Gym Membership Health Insurance Work from Home Stipend Parental Leave

Joblaze summary

The Sales Development Manager for Cresta's West Coast team is responsible for building and leading a high-performing sales development representative (SDR) team focused on generating both outbound and inbound leads for the company's AI-driven customer experience platform. This role requires a strong background in sales leadership within a fast-paced tech environment, along with expertise in modern SDR tools and strategies. Ideal candidates will have a proven track record of exceeding sales quotas and a collaborative mindset to work cross-functionally with marketing and sales teams. Cresta, backed by significant investment and a leadership team with deep AI expertise, is positioned for growth

Joblaze insights

  • Listed about 2 months ago — first seen on Joblaze September 5, 2026. Last confirmed on Cresta's careers page November 4, 2026.
  • Salary band is in line with the typical range for Sales/Marketing roles (median ~$141,600).
  • Starts above 31% of 48 comparable lead sales/marketing roles in United States that list AI/ML we track (median $167,000 across 23 companies). See AI/ML salary trends
  • AI/ML appears in 23.9% of 431 comparable lead sales/marketing roles in United States; 6sense appears in 0.5% of 431 comparable lead sales/marketing roles in United States.

Quick facts

Is the Sales Development Manager - West role remote?
It's hybrid — Cresta expects some on-site time in San Francisco, United, States (Hybrid).
What's the salary range?
Cresta lists $142,000–$190,000 for this role.
How much experience is required?
At least 2 years of relevant experience for this Sales Development Manager - West role.
Where is the role based?
Cresta is hiring for this position in San Francisco, United, States (Hybrid).
What's the tech stack?
Joblaze extracted these technologies from the posting: 6sense, AI/ML, Gong, LinkedIn Sales Navigator, Zoominfo.
What seniority level is this role?
Cresta targets lead candidates for this position.
Is this full-time or contract?
Full-time for this Sales Development Manager - West role at Cresta.

From the original posting

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

THE ROLE
You'll build and lead our West Coast SDR team, driving outbound and inbound pipeline generation for Cresta's AI/CX platform. This is a build role: you're setting the playbook, not inheriting one. Bay Area based, in office 2x/week (Mon/Wed).

RESPONSIBILITIES

  • Hire, onboard, and develop exceptional SDR talent
  • Build and iterate on a data-driven outbound and inbound strategy
  • Foster a culture of high accountability and performance
  • Motivate the team through incentives and contests
  • Uplevel SDRs and help them grow into future AEs and managers
  • Report on SDR KPIs to ensure quotas and SLAs are hit daily
  • Partner cross-functionally with Marketing, RevOps, and Sales on key initiatives

QUALIFICATIONS

  • 2+ years of sales/SDR leadership experience in a high-growth technology company
  • Located in the Bay Area, in office 2x/week (Mon/Wed)
  • Deep understanding of modern SDR tools: Gong, LinkedIn Sales Nav, 6sense, ZoomInfo, etc.
  • Experience executing an outbound multichannel strategy and optimizing playbooks
  • Consistent track record of exceeding quota, both as a leader and as an IC
  • Strong analytical experience managing pipeline goals and forecasting
  • Experience partnering with AEs, Marketing, and RevOps on ICP, messaging, and process

Perks & Benefits:

  • We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
  • Flexible vacation time to promote a healthy work-life blend
  • Paid parental leave to support you and your family
  • Monthly Gym & Phone allowance
  • Work from home office stipend to help you succeed in a remote environment
  • Lunches and dinners included for in-office employees via Grubhub

The posted salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.

OTE Range: $142,000 to $190,000 + Offers Equity

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

Standard company text repeated across Cresta's postings is omitted here.

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