Senior Product Marketing Manager
Shape the story and own go-to-market execution for Forward Networks as a Senior Product Marketing Manager.
Posted by employer 2 days ago
First seen on Joblaze 1 day ago
Last verified on the company career page 1 day ago
Skills & Technologies
What you'll build
- Own positioning, messaging, and value propositions
- Lead product launches end to end
- Partner with product management
- Create compelling product content and sales assets
- Represent Forward at conferences and meetings
Must have
- 7+ years in product marketing
- Proven track record of launching technical products
- Strong technical aptitude
- Excellent writing skills
- Confident presenter
Nice to have
- Experience using customer research
- Analyst relations experience
Requirements
- Experience
- 7+ years
Not disclosed in this posting: work arrangement, visa sponsorship.
Joblaze summary
The Senior Product Marketing Manager at Forward Networks is responsible for crafting and executing go-to-market strategies for key platform areas, translating complex technical features into clear messaging and positioning. This role requires a strong background in enterprise software and B2B technology, with a focus on networking and cloud infrastructure, alongside proven skills in product launches and sales enablement. Ideal candidates will have over seven years of experience in product marketing and the ability to engage effectively with both technical and business audiences. The position is situated within a growth-stage company known for its innovative approach to networking solutions.
Joblaze insights
- Listed yesterday — first seen on Joblaze October 17, 2026. Last confirmed on Forward Networks's careers page October 17, 2026.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 59% of 96 comparable senior sales/marketing roles in United States that list AI we track (median $150,000 across 36 companies). See AI salary trends
- AI appears in 8.5% of 1782 comparable senior sales/marketing roles in United States; Automation appears in 0.6% of 1782 comparable senior sales/marketing roles in United States.
Quick facts
- What's the salary range?
- Forward Networks lists $165,000–$200,000 for this role.
- How much experience is required?
- At least 7 years of relevant experience for this Senior Product Marketing Manager role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI, Automation, B2B, Networking, Product Marketing, cloud infrastructure.
- What seniority level is this role?
- Forward Networks targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Product Marketing Manager role at Forward Networks.
From the original posting
This is a hands-on role for a product marketer who enjoys going deep on technology, building compelling stories, and representing Forward with customers, analysts, and conference audiences to drive measurable market impact.
This position reports to the Senior Director of Product Marketing at Forward.
Responsibilities
- Own positioning, messaging, and value propositions for assigned products and use cases, aligned with Forward’s company narrative.
- Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement with product, sales, and marketing.
- Partner with product management to translate technical capabilities into clear customer outcomes and bring customer and market insight into product priorities.
- Create compelling product content and sales assets, including pitch decks, solution briefs, competitive battlecards, and demo narratives. Partner with the sales enablement function to help account teams and sales engineers use them effectively.
- Represent Forward as a credible product and industry expert at conferences, trade shows, webinars, and customer and partner meetings.
- Lead competitive and market research for assigned areas, informing positioning and deal strategy. Support analyst and press engagement through briefings, evaluations, and supporting materials.
- Partner with demand generation, field marketing, and corporate marketing to develop campaigns and events grounded in customer needs and consistent with our positioning.
Qualifications
- Experience in enterprise software or B2B technology, with 7+ years in product marketing.
- Proven track record of launching technical products and developing positioning, messaging, and sales assets that help the field win.
- Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems, with the ability to engage credibly with engineering and product teams and translate complex capabilities into business value.
- Excellent writing skills, supported by a portfolio of compelling product content for technical and business audiences.
- Confident presenter who can represent Forward as a credible expert at conferences, webinars, and customer, partner, and analyst meetings.
- Experience using customer research and competitive intelligence to inform go-to-market strategy; analyst relations experience is a plus.
- Self-directed and highly organized, with the ability to work across functions and manage multiple launches and projects in a fast-moving, growth-stage company.
The base pay range for this role is between $165,000 and $200,000. Base pay will depend on your skills, qualifications, experience, and location
Standard company text repeated across Forward Networks's postings is omitted here.