Joblaze summary

The Senior Partner Marketing Manager at Cockroach Labs is responsible for developing and executing go-to-market strategies within the partner ecosystem, focusing on co-marketing campaigns and joint programs that enhance the visibility of CockroachDB. This role requires a blend of partner marketing expertise and technical fluency, particularly in cloud and data products, to effectively engage with partners and drive measurable outcomes. Ideal candidates will have over five years of relevant experience and a proactive approach to collaboration across teams. Cockroach Labs emphasizes a high-impact, ambitious work environment, making this position suitable for those eager to shape the future of

Joblaze insights

Listed about 2 months ago — first seen on Joblaze August 26, 2026. Last confirmed on Cockroach Labs's careers page October 29, 2026.
Salary band is in line with the typical range for Sales/Marketing roles (median ~$142,000).
Starts above 47% of 96 comparable senior sales/marketing roles in United States that list AI we track (median $150,000 across 36 companies). See AI salary trends
AI appears in 8.3% of 1845 comparable senior sales/marketing roles in United States; ISV appears in 0.1% of 1845 comparable senior sales/marketing roles in United States.

Quick facts

Is the Sr. Partner Marketing Manager role remote?: It's hybrid — Cockroach Labs expects some on-site time in New York, NY.
What's the salary range?: Cockroach Labs lists $150,000–$200,000 for this role.
How much experience is required?: At least 5 years of relevant experience for this Sr. Partner Marketing Manager role.
Where is the role based?: Cockroach Labs is hiring for this position in New York, NY.
What's the tech stack?: Joblaze extracted these technologies from the posting: AI, Cloud, CockroachDB, ISV.
What seniority level is this role?: Cockroach Labs targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Sr. Partner Marketing Manager role at Cockroach Labs.

From the original posting

The Role

We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline.

You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems.

You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will

Own the Partner Marketing Narrative and GTM Motion

Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
Align partner launches and content with the broader integration roadmap and company positioning
Track performance and continuously refine programs based on engagement, awareness, and business impact

Bring Technical Fluency to the Partner Motion

Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room

Drive Cross-Functional Alignment

Partner with alliances, product marketing, and demand gen to build joint programs that scale
Serve as the connective tissue between partner relationships and internal marketing execution
Help the partner team see marketing as a force multiplier by showing up proactively, not reactively

The Expectations

In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.

By 60 days, you'll have published your first partner content, launched or planned a co-marketing activation with a priority ISV partner, and established a content and program calendar tied to the integration roadmap.

By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners, and measurable partner content contributing to awareness and pipeline.

You Have

5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
Ability to plan and execute webinars, virtual programs, and partner activations independently
Strong written communication skills and an instinct for what resonates with technical and business audiences
A self-starter mentality

Nice to Have

Experience marketing within developer or technical ecosystems
Familiarity with databases, distributed systems, or cloud-native infrastructure
Background in AI/ML ecosystem partnerships or ISV marketing
Experience with dev rel or community-building programs

Success in this Role

Every major partner integration has a go-to-market plan and supporting content before or at launch
Co-marketing programs with priority ISV partners are running, measurable, and contributing to pipeline
CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems
The partner engineering and alliances teams see marketing as a force multiplier, not a request queue

Benefits

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. This role is also eligible for commission. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

Annual Anticipated Base Salary Range (U.S)

$150,000—$200,000 USD

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

Annual Anticipated Base Salary Range (U.S)

$150,000—$200,000 USD

Standard company text repeated across Cockroach Labs's postings is omitted here.

Sr. Partner Marketing Manager